10/03/2011 09:51 am ET | Updated Dec 03, 2011

Drake: 'Headlines' Music Video Premiere (VIDEO)

Looks like life can be pretty hard -- even after your debut album goes platinum, you date Rihanna and Nicki Minaj gives you a lap dance on stage. At least that's what Canadian rapper Drake wants us to think in his new video for his first single "Headlines" off his sophomore album, "Take Care" (Oct. 24).

In an interview with Billboard.com's The Juice, Drake said, "I always try to put forth a song with a message. A lot of people pick their single by what's the strongest song. I don't really do that. I like to make sure that the content is very relevant to right now."

Drake spent a lot of time in his hometown of Toronto recording the album and shooting the video for "Headlines." You can even see some of his old stomping grounds in the video, like that abandoned graffiti lot -- oh wait, wasn't he raised in one of the wealthiest neighborhoods in Toronto?

Still, Drake's video is a testament to the ups-and-downs of fame (get the elevator metaphor?!) and the sophomore slump many artists find themselves in after a successful debut. However, considering "Headlines" is currently no. 23 on Billboard's Hot 100 chart, we think he'll do just fine.

In fact, Drake was recently honored with a star on the Canada Walk Of Fame. Now how's that for making headlines?