"Our mission is to provide independent films to audiences, now, around the country," said Tribeca Film chief operating officer Jon Patricof during the Advertising Week panel 'The Future of Film' on Monday afternoon. Easier said than done in the past, but now -- thanks to Patricof, VP of Global Sponsorship, Access and Experiential Marketing for American Express Rich Lehrfeld and filmmaker Edward Burns -- a growing reality. Which is good news for cinephiles, provided they aren't married to seeing indie films at their local theater.
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