Ad Age: 'Vogue' Awarded Magazine Of The Year
Ad Age highlighted the magazine industry's finest on Wednesday when they announced the recipients of their annual Magazine, Editor and Publisher of the Year awards. Their top ten magazine "A-List" showcased industry powerhouses like Vanity Fair for experiencing their most profitable year to date, as well as the beautifully crafted and relatively new publication, Monocle.
"Vogue" topped the A-list, winning the coveted Magazine of the Year award for their steady growth this year and their off-the-page dedication to the fashion industry. "Vogue increased its January-to-October ad pages more than 9%...boosted its big newsstand component almost 13%, partly but not entirely on the strength of a great Lady Gaga cover in March." Vogue's sponsorship of Fashion Night Out, Anna Wintour's brainchild to increase retail sales during the recession, also contributed to the magazine winning this year's top spot.
Previous winners of this title include The Economist in 2008, which held the number 10 spot on this year's A-list, and People Style Watch in 2010.
This year's Editor of the Year award went to Tyler Brule, editor in chief and chairman of Monocle, which also ranked sixth on the A-List. Ad Age highlighted Brule's ability to combine an "uncommon mix of intelligence, visual flair and substance on global affairs, business, culture and design" into the magazine. Kim Kelleher, worldwide publisher of Time, took home the Publisher of the Year award for securing global ad sale deals and bringing the international editions together.