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Top 5 Food Commercials: Which Makes You The Hungriest? (VIDEOS)

First Posted: 10/06/11 06:40 PM ET   Updated: 10/06/11 07:10 PM ET


Wednesday, ad consulting company Ace Matrix released its list of the most effective TV commercials of Q3 of 2011, just in time for Advertising Week. As usual, food and drink products are front and center in the winner's circle. Five of the top 10 commercials advertise some kind of comestible.

The surprise winner of the bunch was a subdued, tasteful 9/11 Tribute commercial from Budweister, which aired on the 10th anniversary of the attacks. Ace Metrix CEO Peter Dabroll, writing in Forbes, noted that the ad scored higher than any other ad so far this year.

Ace Matrix, which was founded in 2007, conducts surveys and focus groups to determine consumer response to ads. It uses the data from the surveys to rank commercials on a 1000-pound scale called the Ace Score.

For the full top 10, check out the Ace Metrix website. Here are all the food-related ads:

5. Red Lobster: "Charles Himple's Story"
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Red Lobster has gotten quite a bit of good press for featuring its actual workers in commercials. In "Charles Himple's Story," a former line cook describes his climb to Grill Master glory in the Red Lobster corporate structure. It squeaked on to the Ace Metrix list, with 642/1000 pounds landing it at number 10 overall.
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Wednesday, ad consulting company Ace Matrix released its list of the most effective TV commercials of Q3 of 2011, just in time for Advertising Week. As usual, food and drink products are front and cen...
Wednesday, ad consulting company Ace Matrix released its list of the most effective TV commercials of Q3 of 2011, just in time for Advertising Week. As usual, food and drink products are front and cen...
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HUFFPOST SUPER USER
TaxpayingVoter
Support Marriage Equality
11:51 PM on 10/10/2011
I quite enjoyed the Sonic one.
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HUFFPOST SUPER USER
CoreyGens
12:48 PM on 10/10/2011
Bud makes millions a year and still want you to donate $10 while they market off a tragedy. Corporations at its best
03:48 PM on 10/10/2011
Anything for a profit
12:34 PM on 10/10/2011
Evidentally, I get out too much.
Have not seen any of these.
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HUFFPOST COMMUNITY MODERATOR
MIMom
Your ad here.
12:32 PM on 10/10/2011
Word of the day: "comestible".
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HUFFPOST SUPER USER
Rokgoo
looking for the right side of the left
11:47 AM on 10/10/2011
OMG, how can a bear ad be so cheesy and soupy?! Seriously, you need to turn off your brain, if an ad should be able making you hungry.
12:36 PM on 10/10/2011
Hey, take a look at buy-ology by Martin Lindstrom (on you tube if you don't want to get the book)
You are soooooo being manipulated everywhere!
Propaganda WORKS!
11:32 AM on 10/10/2011
My favorite commercial of all time was a Miller Lite ad with Rebecca Romijn in it, back in the 1990's. I searched the internet for it and can't find it, which means it probably never got converted to digital and its gone forever.
11:15 AM on 10/10/2011
Did these ads con you into eating this junk? Be careful with corporate food.
11:06 AM on 10/10/2011
Every time I see a patriotic Budweister commercial, I'm moved for a few seconds, then I remember InBev now owns then, then I snap out of it and pick up a Fat Tire because I don't like that watered down crap anyway.
11:05 AM on 10/10/2011
The only commercial that I can recall being effective on me was the Coca Cola polar bear ads they ran during the Christmas season! They were so adorable and it honestly made me want a Coke lol
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Stilyagi
Making a board with a bigger nail in it.
10:34 AM on 10/10/2011
These video slides on Huffington never seem to work! I somehow managed to see the first video, but after that, the same thing occurs that always seems to occur with video slides on Huffington Post. The browser (firefox) goes haywire, cycling thru the videos by itself, and making it impossible to play a video. Even after refreshing the page, starting the page in a new tab, closing and reopening the browser!, and even after updating my java to the latest version!!

I find there are way too many bugs on Huffington Post, as it tries to be clever and cutting edge, wrt browser controls.
12:36 PM on 10/10/2011
yes, what is the problem? They USE to work..... now they do not!
12:39 AM on 10/08/2011
Stopped looking when i realized i was waiting through a commercial to watch a commercial.
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HUFFPOST SUPER USER
Ledebard57
Oh, so they have internet on computers now!
07:22 PM on 10/07/2011
No ad will ever convince me to eat that dog food they serve at Sonic
03:51 PM on 10/07/2011
Never trust corporate media journalists, Madison Avenue shills and any Republican and neoliberal Democrats. Save the working and middle class. Occupy Wall Street!
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HUFFPOST SUPER USER
frank day
Obama cares about all of U.S.
05:30 PM on 10/07/2011
We Will be Heard !
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HUFFPOST SUPER USER
Karl Wilder
Chef Stirring The Pot Harlem
03:25 PM on 10/07/2011
None of those commercials make me remotely interested in the product they are selling. I give them all a fail.
08:57 AM on 10/07/2011
I don't eat anything that's advertised on TV, because by definition it would have been made in a factory.