Steve Jobs' Death Spurs Turtleneck Sales (UPDATED)

Although he didn't always wear turtlenecks (there are even a few neckties in his past!), Steve Jobs was famous for his black turtleneck sweaters.

So it should not come as much surprise that after the Apple co-founder's passing on Wednesday, sales for St. Croix turtlenecks, the brand Jobs favored, skyrocketed overnight.

TMZ reports that St. Croix has seen "almost 100% increase in sales" in the past 24 hours.

A rep told TMZ, "We have a great respect for everything he did and we're glad he believed in our American-made product." But the company has not yet decided exactly how they will honor the man who donned their shirts at Apple's most important moments.

But it seems plenty of Apple lovers are honoring Jobs' memory by buying his style for themselves.

For more, head to TMZ.com. And for a look back at Steve Jobs' best black turtlenecks throughout the years, see our slideshow here below.

UPDATE: TMZ reports that St. Croix will donate $20 from the sale of each $175 mock turtleneck sweater to the American Cancer Society in honor of Steve Jobs' memory.

Comments

[Redgriffin]

04:41 PM on 10/07/2011

Actually Steve Jobs wore Mock Turtle Necks.

[warbladex1]

10:28 AM on 10/07/2011

good thing my wife got an Iphone last week, can't imagine the price and where the companys going. we all know how people that inherit companys run them into the ground.

[henriette and hube]

12:29 AM on 10/08/2011

You don't know Steve Jobs or Apple.

[warbladex1]

10:28 AM on 10/08/2011

No I didn't know him. But I now how brown nosing corporate people love to take over. I could be wrong, Steve did it because he loved what he created. How many under him does it for the money. Only time will tell.

[Mrsbean54]

09:07 AM on 10/07/2011

I'll be the first in line to get a Cosby sweater when the time comes...

[onnozol]

12:44 AM on 10/07/2011

Onion headline.

[R4Facts]

11:07 PM on 10/06/2011

The way this is going I'm sure a lot of these people want to build a statute of him too....people are stupid!

[Bink Miller]

09:04 PM on 10/06/2011

One of the dumbest stories on huffpost ever. Jobs was a CEO not a saint. Cripes!

[brhurdle]

08:42 PM on 10/06/2011

If this is an indication of empathy, it demonstrates the level of intelligence of the American public. This is dismal. As an aside, I think it's worth remembering that Apple was an also-ran in the PC business. Until the iPod, they weren't much of a factor in the electronic gizzomo industry. From that point forward, the iPhone and iPad certainly have been market leaders and created new market segments. However, I don't see this as reason to proclaim Jobs as the driving force behind the PC industry - he clearly was one of many.

[Bink Miller]

09:06 PM on 10/06/2011

Yeah, I don't get this giant wave of grief for this guy.

[jlf2033]

09:47 PM on 10/06/2011

He wasn't one of many. He was one of the original pioneers of the PC industry back in the 70's

[henriette and hube]

12:31 AM on 10/08/2011

Yes, he was a great guy. There won't be many like him in the future in MMHO.

[janroc67]

07:52 PM on 10/06/2011

Why? To go as Steve Jobs at Halloween???

[Dragoon]

03:13 AM on 10/07/2011

Being that it is Halloween, I figure there will be a number of jacka$$es who will wear a skull mask and a turtle neck and go as Dead Steve Jobs. Can't wait for the NYC parade to see if I'm right.

[Patti Sickle Lewis]

07:31 PM on 10/06/2011

Give me a break, seriously....

RIP Steve

[rlcorny]

07:15 PM on 10/06/2011

I'd be willing to bet that St Croix generated this news release before anything happened with their sales just to get some free advertising. Why would anyone have such a reaction to this great man's death ? I could understand going out and buying an iphone or mac in his honor with a little more ease.

[bailoutsos]

06:30 PM on 10/06/2011

Never could wear a turtle neck.

[lnngrav]

06:10 PM on 10/06/2011

Besides Steve, who else wore black mock turtlenecks? Hardly anybody, so the sales of them was probably hardly anything. So to see a 100% increase of Hardly Anything... hardly inpressive. Nice try, Huff Post. We'll give you an "E" for "effort".

[dididangerlove]

05:52 PM on 10/06/2011

Nobody has worn it better since Sean Connery and David McCallum.

[johnnygoodwud]

05:13 PM on 10/06/2011

it's called a moc turtleneck, not a turtleneck.

[deexciter]

05:11 PM on 10/06/2011

You lemmings need to get a life. Great, he did all of these wonderful things, but he's gone and may he rest in peace and life goes on.

[klun73]

05:42 PM on 10/06/2011

exactly, thank you

[Itsafact]

09:03 PM on 10/06/2011

Are you as stupid as you sound? You must have been raised by wolves.