Typically, only company insiders know the details when a problem arises with low-profile investors. But when a famous name is involved, it can quickly become public fodder.
Even with the obvious dangers, a slew of small and growing businesses have tied in with top athletes, as well as Academy and Emmy Award-nominated investors.
Baby-food maker HappyFamily announced this spring that Demi Moore was a new investor. Moore's spouse, actor Ashton Kutcher, backs snack-food company Popchips, as do Sean Combs and Boston Red Sox star David Ortiz. Expanding hairstyling chain Drybar has funding from Conan the Barbarian actress Rose McGowan.