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Small Businesses Take Risk With Celebrity Investment

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CELEB INVESTORS
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Typically, only company insiders know the details when a problem arises with low-profile investors. But when a famous name is involved, it can quickly become public fodder.

Even with the obvious dangers, a slew of small and growing businesses have tied in with top athletes, as well as Academy and Emmy Award-nominated investors.

Baby-food maker HappyFamily announced this spring that Demi Moore was a new investor. Moore's spouse, actor Ashton Kutcher, backs snack-food company Popchips, as do Sean Combs and Boston Red Sox star David Ortiz. Expanding hairstyling chain Drybar has funding from Conan the Barbarian actress Rose McGowan.

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