31 Million Americans Skip Breakfast Each Day

10/11/2011 12:28 pm ET | Updated Dec 11, 2011

If you Google the term "skip breakfast," more than 10 million results turn up, often with information about how eating breakfast is crucial to maintain a healthy lifestyle. Everyone may know that breakfast is the most important meal of the day, but that doesn't mean that they're all scrambling eggs and toasting bread. A recent survey by the NPD Group found that 31 million Americans, about 10 percent of the U.S. population, do not eat breakfast.

The Morning MealScape 2011 study surveyed 27,179 Americans from January 10 through March 7, 2011. The results indicated that males ages 18-34 are most likely to skip breakfast (28 percent) and females ages 55 and older were the most likely to eat a morning meal; only 10 percent reported skipping breakfast. Among children, skipping breakfast correlates with age -- teenagers are more likely to not eat breakfast than younger children. See the chart below for more statistics:


The most common reasons people skip breakfast were that they weren't hungry, didn't feel like eating or they were too busy. Females are more likely than males to skip a morning meal because of being busy or running late.

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