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Iceland Tourism Is Just Adorable (VIDEO)

First Posted: 10/11/2011 2:18 pm   Updated: 09/12/2012 12:09 pm

With regards to creative campaigns, many tourism bureaus miss the mark. Iceland, though, has cut its own niche after a cutesy Tumblr blog popped-up, written "by the island" itself, drawing attention to the often passed-over European destination.

Now Icelandic tourism is it again with "Inspired By Iceland," a group of videos that pull desktop travelers from their laptop screens and into the unique everyday lives of citizens via a direct invitation from some very entertaining folks. Ragnar from Reykjavík would like to take you on a traditional ice cream car ride. Or, maybe you'd like to discuss literature with librarian Asdis, a lover of soups? Even still, a tour of the river Ranga in idyllic Hella village may be more your speed? By visiting the website and leaving a comment below the invitation, you've accepted your chosen adventure.

Iceland's campaigns fall on the wacky side, with headlines ranging from "Hallo humans on the Inter-net" to "Videos with me, Iceland, in them." However, in a sea of bucket list applications and Facebook contests, the humble messaging and powerful personal testimonials stand out as a strong representation of both adorable little Iceland and, perhaps, the type of traveler with whom they aim to connect.

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  • Welcome to Iceland

    President Olafur Ragnar Grimsson kicks off the latest video series by introducing life in Iceland. "We will give you delicious pancakes." You got it, Iceland.

  • Icelandic breakfast

    Katrín Harðardóttir wants to serve you a traditional Icelandic meal.

  • Baah, Iceland

    The first invitation to see Iceland was accepted earlier this month. Three tourists spent the day rounding-up a group of some of the most adorable and noisy sheep we've seen.

  • Become friends with Iceland

    Cheeky Tumblr blog, <a href="" target="_hplink">'Iceland Wants To Be Your Friend,</a>' approaches tourism from the view of Iceland, herself, including links to "the Twitter," "the Face-book" and "the Vimeo."

  • Hallo, Humans On The Internet

    The corresponding blog, <a href="" target="_hplink">'Iceland Wants To Be Your Friend,'</a> is just as cute as the Tumblr blog, with Iceland announcing "I know you are probably very busy doing important things, but if you want to be my friend, you can." <em>D'aww. </em>

  • Good Icelandic Music

    If you're looking for music made by humans with many long hairs, <a href="" target="_hplink">look no further</a>. Iceland has got you covered.

  • Boo! from Iceland

    The 'Inspired By Iceland' Twitter account is in on the action as well, tweeting kitschy travel ideas from the land of fire and ice.


Filed by Annemarie Dooling  |