Iceland Tourism Is Just Adorable (VIDEO)
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With regards to creative campaigns, many tourism bureaus miss the mark. Iceland, though, has cut its own niche after a cutesy Tumblr blog popped-up, written "by the island" itself, drawing attention to the often passed-over European destination.
Now Icelandic tourism is it again with "Inspired By Iceland," a group of videos that pull desktop travelers from their laptop screens and into the unique everyday lives of citizens via a direct invitation from some very entertaining folks. Ragnar from Reykjavík would like to take you on a traditional ice cream car ride. Or, maybe you'd like to discuss literature with librarian Asdis, a lover of soups? Even still, a tour of the river Ranga in idyllic Hella village may be more your speed? By visiting the website and leaving a comment below the invitation, you've accepted your chosen adventure.
Iceland's campaigns fall on the wacky side, with headlines ranging from "Hallo humans on the Inter-net" to "Videos with me, Iceland, in them." However, in a sea of bucket list applications and Facebook contests, the humble messaging and powerful personal testimonials stand out as a strong representation of both adorable little Iceland and, perhaps, the type of traveler with whom they aim to connect.
Welcome to Iceland
President Olafur Ragnar Grimsson kicks off the latest video series by introducing life in Iceland. "We will give you delicious pancakes." You got it, Iceland.
Katrín Harðardóttir wants to serve you a traditional Icelandic meal.
The first invitation to see Iceland was accepted earlier this month. Three tourists spent the day rounding-up a group of some of the most adorable and noisy sheep we've seen.
Become friends with Iceland
Cheeky Tumblr blog, <a href="http://icelandwantstobeyourfriend.tumblr.com/" target="_hplink">'Iceland Wants To Be Your Friend,</a>' approaches tourism from the view of Iceland, herself, including links to "the Twitter," "the Face-book" and "the Vimeo."
Hallo, Humans On The Internet
The corresponding blog, <a href="http://www.icelandwantstobeyourfriend.com/" target="_hplink">'Iceland Wants To Be Your Friend,'</a> is just as cute as the Tumblr blog, with Iceland announcing "I know you are probably very busy doing important things, but if you want to be my friend, you can." <em>D'aww. </em>
Good Icelandic Music
If you're looking for music made by humans with many long hairs, <a href="http://www.agoodicelandicmusicshop.com/" target="_hplink">look no further</a>. Iceland has got you covered.
Boo! from Iceland
The 'Inspired By Iceland' Twitter account is in on the action as well, tweeting kitschy travel ideas from the land of fire and ice.