10/12/2011 10:06 am ET | Updated Dec 12, 2011

eBay X.Commerce Conference: PayPal Access, Expanded Facebook Partnership Expected To Be Announced

By Alistair Barr
SAN FRANCISCO (Reuters) - EBay Inc is set to deepen its relationship with social network leader Facebook at a developer conference this week, a person familiar with the e-commerce company said on Tuesday.

EBay will also unveil a new online identification service for shoppers called PayPal Access, the person added.

The company expects almost 4,000 people to attend its X.commerce conference in San Francisco on October 12, 13 and 14. The event marks the official launch of the company's new X.commerce division, which will target e-commerce software developers.

EBay is trying to encourage outside developers to create applications for its e-commerce platforms and is making a particularly strong push in mobile commerce.

At the end of September, Katie Mitic, head of Platform and Mobile Marketing at Facebook, joined eBay's board of directors, sparking speculation that the two companies were working on new partnerships.

Mitic is scheduled to be one of the keynote speakers at the X.commerce conference on Wednesday. Facebook Platform, which Mitic helps run, is the company's developer unit, so any new partnership will focus on this area, the person said on condition of anonymity because the plans aren't public yet.

EBay and Facebook have an existing partnership the allows the purchase of Facebook self-serve ads and Facebook Credits using PayPal, eBay's electronic payments system.
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