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Mike Ruiz Releases 'Pretty Masculine' Photo Book, Proceeds To Benefit GMHC

First Posted: 10/12/11 01:58 PM ET   Updated: 12/12/11 05:12 AM ET

Photographer Mike Ruiz is most famous for his dramatic photos of celebrities like Betty White, the girls of "Jersey Shore," and Kathy Griffin, to name a few. But the photographer, who is also a TV regular on shows like "The A-List," "America's Next Top Model," and "RuPaul's Drag Race," most recently turned his attention to a hunky gang of male models for his new book "Pretty Masculine."

Speaking about the book, Ruiz says:

"Pretty Masculine" is the apogee of my latest effort to capture humanity out of context. It is the culmination of my desire to incorporate my hyper-stylized and fantasy-driven style of photography and reinterpret the male ideal from a new perspective. It has been my intention to open a forum of sorts and, in so doing, inspire thought and dialogue with respect to finding alternative ways of looking at the world around us. In this case, to look at masculinity beyond what might be considered the stereotypical man."

As if shooting new books, magazine covers, and ad campaigns and his television career didn't keep him busy enough, Ruiz is also involved in supporting countless organizations like The Trevor Project, Housing Works, It Gets Better Campaign, Live Out Loud, Project Angel Food, The Ali Forney Center, GLAAD, and Gay Men's Health Crisis. In fact, proceeds from "Pretty Masculine" will benefit GMHC, the oldest HIV/AIDS prevention, advocacy and care services provider in the country.

View a slideshow of images from "Pretty Masculine" below and visit Ruiz's official website for more info and to purchase the book.

Read Mike Ruiz and Martin Berusch's blog "Does the LGBT Community Have a 'Peter Pan' Syndrome?" here.

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Photographer Mike Ruiz is most famous for his dramatic photos of celebrities like Betty White, the girls of "Jersey Shore," and Kathy Griffin, to name a few. But the photographer, who is also a TV reg...
Photographer Mike Ruiz is most famous for his dramatic photos of celebrities like Betty White, the girls of "Jersey Shore," and Kathy Griffin, to name a few. But the photographer, who is also a TV reg...
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08:01 AM on 11/30/2011
Over use of photoshop!
all look computer animated...c'mon Mike
09:35 PM on 11/29/2011
Gee.. Another " celebration" of self involvement. Pure self love. I bet he masturbates to his own images. Its all rather sad.
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sapperdom
03:42 PM on 11/29/2011
WOW--lots of photoshop...
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almchrl13
06:27 PM on 11/28/2011
Not even bare but-tocks.

FAIL!
01:26 PM on 11/28/2011
Why are all the models wearing glistening brown shoe polish?
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Gamescook
11:43 AM on 11/28/2011
How airbrushed ARE these?
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cesar delarosa
07:48 AM on 11/28/2011
Mike Ruiz is known for photographs of this nature and many disagree with his opinion and/or vision. But everyone is entitled to their own views of life. Not everyone here is a muscle queen like many suggest, I encourage some to look up what the real definition is before throwing it around. And yes this is what the new man is, someone who cares about their body, is confident and health conscious. The opposite? The typical McD's loving, beer gut "macho" man that sits on their couch after work everyday and is glued to the television. It takes a LOT of work to get in shape like these men are, and before some throws in the 'steroids' card, even on steroids you MUST go to the gym and work, it's not a magic pill. And even that, it's someone's own personal choice. These men are dedicated to keeping an active and healthy lifestyle and only someone who cares about their own body AND health will see the motivation in these pictures... unless of course, you want Mike Ruiz to come up with a book with your typical, new and improved beer gut, McD's fanatic masculine man...
12:31 AM on 11/27/2011
Is this guy serious?
"Beyond what might be the stereotypical man."
What is this if not what the stereotypical fantasy man?
07:16 AM on 11/26/2011
I have to laugh at any suggestion that gay men have a Peter Pan syndrome. On the contrary, it's people who like these hypermasculine stereotypes that act like every other gay man is wrong for not getting their ideals of masculinity from a bodybuilding magazine.

I have to laugh at the title "Pretty Masculine." "Gym Queen" would probably be more fitting.
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almchrl13
06:24 PM on 11/28/2011
In England they're called 'Muscle Marys' according to Boy George.
03:19 AM on 11/26/2011
Why does everyone look like a porn star? They all look ridiculous.
This has to be one of the worst collections photos Ive ever seen.
All that pumped up flesh and plucked and preened hair is just so un sexy!
All I see is VANITY. Its like they are Kim Karda$ian as a man. Gross!
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10:00 PM on 11/24/2011
After over-stuffing myself with all the Thanksgiving food and then coming home to see this, I need to get to the gym!
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inthedesert
Those who never question will fall for anything.
07:56 PM on 11/25/2011
You can go to the gym every day for the rest of your life and you won't look like these guys......nice thought though.
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WhereIsTheTruth
We need more chlorine in the gene pool!
08:45 PM on 11/25/2011
Not a single one of them was my type. If that's what Mike Ruiz thinks the "new man" should look like, well, I'm glad I've got the old man that I've got!
01:52 PM on 11/28/2011
ITD.....your a silly man...I once looked like one of those guys once when younger, but then I woke up, took a shower, and lost it all....LMBO, OMG I'm awake now...lol. And dude, if you look anything like the above photo, well my friend, you dont even have to worry matey. Your right tho...."nice thought though". JR
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studioh!
just.words.
12:14 PM on 11/24/2011
I'd say he got the title just about right; you could say they are 'fairly' masculine.
but the phototgrapher must be sleeping with a thesaurus with that statement...
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robertschrader
Travel blogger/photographer
11:47 AM on 11/11/2011
To me, this book does little more than continue to reinforce our society's antiquated ideas about masculinity.
10:13 AM on 11/10/2011
OK. So the quality of the work is beautiful...but beyond that Ruiz should have kept these pictures as a part of his personal library. There's absolutely nothing fresh or innovative. Beautiful Beefcakes is all that these amount to. Ruiz does some fantastic work but these aren't it.
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robjh1
That Job Just Isn't Into You!
10:02 PM on 11/09/2011
What happened to the people of color?
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09:59 PM on 11/24/2011
Is slide 7 not a person of color? It looks like the Americas, Middle East, Europe, Africa are all represented. The question should be where are the Asians?
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inthedesert
Those who never question will fall for anything.
07:57 PM on 11/25/2011
What happend to gays over ....um....30????? Or 40?......dare I go on?
Sneedsnood
Writer, composer, author of off-Broadway musicals
01:20 PM on 11/28/2011
Some of these men look over 40 to me, including Mike Ruiz. Nobody can keep looking better longer than a gay man who takes care of himself.