Creating a hopeful commercial about cancer is fraught territory, but advertising agency BVK’s ad for the University of Oklahoma's new cancer centre managed to forego the use of pink in an ad that is both subtle and powerful as it shows a woman recovering from cancer and chemotherapy, the changes she undergoes compressed into a single morning.
In the video, we see a woman, bald from chemotherapy treatments, staring at her own reflection in despair. As she goes about her morning routine, activities most of us take for granted -- showering, dressing, making a sandwich -- becoming moments of reflection, as we watch her hair, and her smile, slowly return.
Without ever using the word "cancer," BVK shows a woman coming back from the lowest point in her life in a way that reminds us that illness and healing are constant, daily experiences for those going through them.
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