10/14/2011 01:04 pm ET | Updated Dec 14, 2011

Donny Deutsch: Occupy Wall Street Needs Kent State-Like Imagery (VIDEO)

Donny Deutsch made an eyebrow-raising statement on Friday's "Morning Joe" when he said that the Occupy Wall Street movement needed imagery similar to the Kent State shootings.

The advertising executive said that the movement first needed clear policy objectives. Then he said, "The other thing it needs, and I don't want this to come out the wrong way -- not needs, but what will happen -- if we think back to the late 60s, what is the most stirring image of all the rebellion that happened? What do we remember? Kent State."

"Now, I'm not saying someone has to get killed," he quickly said. But he predicted that there would be "a climax moment of class warfare somehow played out on screen" and "unfortunately some imagery" was necessary for the movement to get its message across to the American people.

"I'm not saying a death," he said. "I'm just saying we are a visual society." Co-hosts Joe Scarborough and Mika Brzezinski made concerned noises off-screen.

"Let's hope that doesn't happen," Scarborough said.

WATCH (starts at 8:00):

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