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Gossip: Evolutionary Necessity? New Study Suggests Yes

First Posted: 10/19/2011 3:23 pm EDT Updated: 12/19/2011 5:12 am EST

A new study found that gossip makes up 80 percent of our conversations, and CBS claims gossip is a $3 billion a year business. But who’s doing all the talking? And is there an evolutionary explanation for why we want the juicy details of celebrities and friends’ lives, or are we all just shallow and hungry for the dirt on our neighbors?

John L. Locke, author of “Eavesdropping: An Intimate History” and "Duels and Duets: Why Men and Women Talk So Differently" told The Early Show this morning that there may be an evolutionary reason why humans gossip:

If there are people that are being promiscuous or they do things that don’t reflect well on the women of the community, then women have a perfectly good right to try to police the neighborhood, and that’s frequently what they are doing when they gossip.

Dr. Nicholas Emler, the author of the gossip study, calls the practice “essential,” and told the British Science Festival: “Language evolved to allow us to gossip and develop more complex societies … In fact it is gossip that sets us apart from other animals. It is fundamental to being human. It allows us to know about people that we have never met.”

Bonnie Fuller, editor in chief of HollywoodLife.com, has argued that “Gossip is in our DNA.” She told CBS News, “When we are sharing gossip, we are really sharing information,” arguing that when we look at celebrity love lives or discuss the love lives of our friends, we are using their examples in an attempt to figure out what to do in our own lives.

Dr. Michelle Callahan, a contributor to Women’s Health, disagrees: “We put too much weight on the biological and we forget the cultural and social norms we are buying into here. It’s one thing to share information ... it’s another thing to be snarky, nosy, really attacking the person you are talking out,” she told CBS. It’s important to differentiate between bonding and bullying, sharing information and spreading misinformation.

But while we often think of gossip as tearing friendships asunder (see: “Gossip Girl”), gossip can also build stronger bonds between friends: “If you give out personal information, you elicit other personal information, which gives you something to share,” says Fuller. Callahan also pointed out to CBS that gossip is used to build status and alliances; in saying “you and I are not like that” -- in judging others, we build up ourselves.

A Dutch study on gossiping in the workplace supports Callahan’s claim. It found that employees who gossip with a few select friends become closer throughout the year, though when you gossip with too many different people, your popularity goes down and you are trusted less.

And contrary to stereotype, gossip isn’t exclusive to women. Emler’s study found that men are more likely than women to discuss the details of others’ private lives.

The difference? According to Callahan, “When women do it, they call it gossip. When men do it, they call it networking.”

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02:07 AM on 10/21/2011
This married couples take on gossip:
If you're going to start talking to us about others behind their backs, then you'll be doing the same behind our backs. We don't want to hear it and we won't tell you anything abuot us either.
Evolution be d@mned, back stabbers are just that.
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MissTake1989
Equal means equal, hypocrites.
08:51 PM on 10/20/2011
Yes, gossiping is in women's DNA and thus is perfectly natural. Therefore, they aren't nosy or gossipy...they are just natural. And wonderful.

Men who try to use the lame excuse about their DNA making them want to mate are just pigs, of course.
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Kelly Carroll
06:25 PM on 10/20/2011
Rarely do I hear gossip that is not harmful, which is why I RUN away from it. If I really cared to know about someone, I'd ask them myself if it was really personal...other than the 'how's your friend doin'? You said she was going through a hard time...well, I hope things are better' type of conversation, gossip usually falls under discussion of a person's sex life, marital status, job status, money status, and looks in detail that is no one's business. Not really things people should be talking to others about.

And, it is true, that if someone will gossip about others to you, they will gossip about you to others.
05:15 PM on 10/20/2011
So "gossip sets us apart from the other animals"? You could say this about lots of human behaviors. How about woman painting their toe nails or babies wearing diapers or some guy guzzling a six pack at a football game or just about anything. Stealing may have evolutionary value also. Perhaps that was the way to redistribute wealth for our ape like predecessors and allowed survival of societies. This is science?

Obviously gossip has some value or so many people wouldn't do it. Unfortunately, it causes a great deal of pain to lots of people and isn't too far away from bullying at times.
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bmitche
03:37 PM on 10/20/2011
Gossip can be an emotional dialogue that, in some ways, may be beneficial. When you hear gossip, you are unconsciously comparing what is being heard to what is going on in your life. That is what makes it interesting.
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dancerctry
I love Gardening and Decorating
02:45 PM on 10/20/2011
Here's the thing: If you are asking someone about what's going on their life simply to make conversation and because you are interested, genuinely, it can get confused for "information to gossip with". I don't want to be known as a gossip and I only share info the person who told me probably wouldn't mind (ex. How's Chris' hip doing?" me: "He says he's doing better". Where is the line between gossip and making conversation? For me it's all about what the information is. If someone shares something private about their romantic life (I'm not over my ex), I don't spread that around. If someone says they got a promotion, I DO spread that around so they can be congradulated. To me gossip is sharing something private but not sharing something that is reasonable public knowledge ("Did you know Jesse and Chrissy are engaged?" is okay "Chrissy is PREGNANT!" is NOT okay)
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mehnar
economist,, spiritualist
07:48 AM on 10/20/2011
Women, has accumulated thousands of years are more prone to talk of housewife, and gossiped with neighbors conversations. Men are often self-study, and hunting conditions, the time spent.
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sylvialafair
11:01 PM on 10/19/2011
I was privy to very private news about who the new CEO would be in a multinational company. I was awake early two days before the "news" was to be announced when I received a call from someone not super high on the pecking order who whispered to me "did you know that "so-and-so" is going to be named the new head honcho?" I wondered how this person knew and began to track back...however the "word was on the street" and around the world like a laser beam.
That started my research about gossip.I agree it is a very major way of communicating that has a certain mystique to it. Gossip, a way of gathering information and perceptions, started way back when tribes had runners and the chief would call a runner into his tent to "get all the news" to be ready for war or peace or a big party. Gossip is a way of staying aware of what is going on and I do believe it has an important place in the work world. The biggest lesson we can all learn is to decide how much we can believe what we hear and what to do with the tidbits we are fed. That is where accountability comes in.
Sylvia Lafair author "Don't Bring It to Work"
09:02 PM on 10/19/2011
Bonnie Fuller runs a website that's almost exclusively entertainment gossip... of course she's going to say gossip is good! There are definitely more elevated ways for woman to bond than trying to "police" their neighborhood through gossip. This makes women seem silly and shallow.
05:08 PM on 10/19/2011
The story of Lazarus was probably started as gossip
04:42 PM on 10/19/2011
As a guy, I tend to be more in the Ron Swanson camp. I really don't want to hear a lot of personal stuff about other people. And I tell my kids this: If someone gossips to you, they're likely to gossip about you, so be careful.

And as one of the sources noted, there's a difference between sharing a piece of information and engaging in rumors. Telling someone that a particular couple is divorcing is one thing. Guessing why and spreading hearsay is something much different.
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nix28
Ignorance stirs my inner demon...Sorry.
10:06 PM on 10/19/2011
I've personally never understood the need to know a stranger's personal information...how does that help me in my personal life unless it relates somehow to a situation that I'm going through (and serves as a learning experience) or involves complications with a mutual acquaintance (a cautionary tale)?

And like you said, if a person gossips to me, they're likely to gossip about me, and while I really don't do much, I still have no desire to get caught up in the drama that comes along with gossiping.