Hollister Store In England Is So Dark People Are Getting Lost

If you've ever shopped at junior's clothing store Hollister, you know that part of the store's ambience is its house-like interior. After you enter the shop through its "front door," you wander from room to room as if you're walking from your kitchen to your den, checking out different types of clothing. Hollister staff also dim the lights way down to contribute to the "cozy" atmosphere.

But now the trendy light-dimming has gone too far: a Hollister store in England is so poorly lit that people are actually getting lost inside it.

A store in Birmingham, England, apparently got carried away with the mood lighting, because customers are reporting bumping into each other and the store's tables, according to Telegraph.

"I can't see the sizes, I can't see the prices, I can't see the till - I can't see the point," said one cranky customer.

A Hollister worker defended the darkness, though: "It creates an atmosphere that allows you to come in and hang out while finding some cool clothes. It gives a type of casino-feel, where people can get lost in a club-like environment, people relax, and hopefully spend more."

Turn up the lights, Hollister! We're not saying you need to have a Target-esque glow all up in your super-cool teen fashion houses, but still, being able to actually see your merchandise goes a long way for customers.

Read more at Telegraph.

Comments

[arthurb3]

09:29 AM on 10/31/2011

Their clothes are crap. You can find better clothes at a thrift store and 1/99th of the price!

[Tara Hunkoff]

08:32 PM on 10/30/2011

My 14-year-old granddaughter says it's dark because "the old college girls in there need dates".

Old college girls! I laughed so hard I snorted when she said that.

[thoughtsandshots]

12:51 PM on 10/30/2011

They keep it dark so you can't see how bad they're clothing looks.

[dbrett480]

01:28 AM on 10/30/2011

Why would people shop at a store where they cannot even see the merchandise?

[WyldCherry]

06:28 PM on 10/29/2011

Ohhh, so that's a Hollister! I always passed it thinking it's a furniture store.

[demisfine]

11:56 AM on 10/29/2011

I've complained about the volume of the music.
Couldn't hear the cashier. I told her to get the manager so we could discuss how uncomfortable the volume was for customers, and was told the manager doesn't let the employees refer questions or comments to him.
Now I shop online or at American Eagle.

[jakenjil]

05:40 AM on 10/29/2011

I always get a headache when I go to Hollister. The stores are always so dark that I can't quite tell what color the clothes are. I was hoping to get something for my younger brother, but I gave up after a minute. Plus there was that awful perfume they spray. Total gross.

[phoebequeen]

09:43 PM on 10/28/2011

If they're going to have such low, mood lighting, I would like a cocktail while my son shops. They also spray their perfume from atomizers hanging someone, maybe the ceiling. You come out of there smelling like you've been in a bar, may as well get a free drink too. I'll have mine shaken, not stirred.

[heathadawn]

03:44 PM on 10/28/2011

The Hollister in the closest mall to me is right next to a lacrosse sports store. The music is soooo loud that that guys and girls that work in the lacrosse store will tell customers when they are trying out sticks for feel to "Bounce the balls against that wall. They can't here you in that store anyway." My ten year old son thought it was great to be able to bounce balls against the wall of "the loud, stinky store" (his words, not mine)

[RecreationalPilot]

01:48 PM on 10/28/2011

People over 17 are still shopping there?

[LivelyLexie]

12:20 PM on 10/28/2011

I think all Hollister locations are kind of disorienting. The combination of it being so dark and the music being so loud is a bit overwhelming.

[fredimessina]

11:58 AM on 10/28/2011

And after several of their stores were found to be infested with bed bugs, gross!!

[jonesengr]

11:27 AM on 10/28/2011

I think many marriages happen that way

[JScott]

11:17 AM on 10/28/2011

I've always been confused by their storefronts with the partially open french doors-some are just ajar and some are fixed and yup they are kinda dark, Abecrombie and Fitch do the same, but I think they are going for the gay sex club look.
Jeez just have decent clothing and forget the dim interiors.....hmmm wonder how much of the clothes are made by slave/child labor in 3rd world contries anyway.
And this bit about 'Hollister' supposedly it's the 'legendary' surf area in Santa Barbara County which actually is HARD TO GET TO and mostly off limits to the public or it's the city of Hollister in San Benito County right on the San Andreas earthquake fault and no where near the coast.

[Hickspy]

09:56 AM on 10/28/2011

I have to cross to the other side of the corridor when I walk past a Hollister because the massive cloud of perfume and cologne makes me choke.