'America's Next Top Model' Fragrance To Launch At Target

Can't get enough of those cray-cray contestants on Tyra Banks' ubiquitous "America's Next Top Model"? Starting in January, you'll be able to smell like them.

The first fragrance associated with "America's Next Top Model," entitled Dream Come True, was developed by Santa Monica, Calif.-based Hatch Beauty, reports Women's Wear Daily. It'll be launching at Target stores this January.

The "ANTM" perfume is aimed at "females in their late teens to early 30's." And what does it smell like?

Dream Come True's top notes are red currant, honeydew and pink freesia; the middle notes are Amazonian lily, plum blossom and empress peony; and the bottom notes are blondewood, Tahitian vanilla, pink sugar and sparkling musk. "If you were announced as winner of the show, it would be an optimistic, sweet moment," said [Ben] Bennett [Hatch Beauty's creative director and managing partner]. "In thinking about the customer, we know she loves fantasy. That is what the show is all about. We wanted there to be a very sweet, ethereal sensibility to the fragrance."

Well, at least Dream Come True won't be causing any wallet meltdowns: you'll be able to snap it up at Target for $21.99 for a 1-oz. eau de toilette and $12.99 for a 30-ml. perfume rollerball.

This is the first fragrance inspired by "America's Next Top Model," currently in its 17th -- yes, 17th! -- season on the CW, but the series has spawned tons of other ventures in its history, most recently in the form of two new TV shows: a Bar Refaeli knockoff, and a new show from season 3's winner Eva Marcille.

Weigh in on our poll below: would you try ANTM's new scent?

Quick Poll

Will you try ANTM's "Dream Come True" fragrance?

Sure, I'd give it a sniff.

Uh, no thanks.

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Comments

[Hardyman1966]

11:19 AM on 10/30/2011

The birds are flying from the trees en masse, the walls are weeping blood, and the Haagen Dazs container is mysteriously empty. Now this. A more inquisitive mind might suspect a pattern...

[Just a passerby]

10:58 AM on 10/30/2011

"The "ANTM" perfume is aimed at "females in their late teens to early 30's." And what does it smell like?"

Sweat and Tyra's spittle?

[saskatoonie]

09:09 PM on 10/29/2011

It's all health damaging chemicals!

[Vanessa1129]

05:07 PM on 10/29/2011

O.O (blank stare)


@The first fragrance associated with "America's Next Top Model," entitled Dream Come True, was developed by Santa Monica, Calif.-based Hatch Beauty, reports Women's Wear Daily. It'll be launching at Target stores this January.

[Emy Freeland]

12:31 PM on 10/29/2011

I would have said it would smell like desperation and hair products, but sadly this is real... unfortunately.

[DSevere]

11:15 AM on 10/29/2011

I understand what ANTM are doing with the all star show -- trying to market their more high-personality contestants, who are now too old to really make it as models, as reality stars and get them all those Kim K-style endorsements/side projects.

Don't think it's going to work, though, that show -- despite being my guilty pleasure viewing -- does not have a great track record. There are past contestants who are now successful working models, but not one supermodel in all those years. So chances of cheap perfume success? Not so much.

Anyway, I was rooting for Kayla -- would have been kind of cool and interesting if a lesbian won -- and she just got eliminated, so eh on the whole ANTM all star thing....

[Fudgefase]

05:13 AM on 11/05/2011

As Lisa won the perfume challenge, is this the scent she created?