EvolutionMan Nail Polish Is 'Formulated With Men In Mind' (POLL)

Ladies! Did you ever wish your boyfriend's nails looked a little more high fashion? Sneak a bottle of EvolutionMan, a new line of nail polish marketed specifically at men, into his toiletries bag. Better yet, paint his nails for him on the sly while he's asleep! Ok, don't really do that.

The new polishes -- we want to call them BRO.P.I. -- come in shades of white, dark purple and gray. It also has two topcoats: one shiny and one matte.

EvolutionMan's founder Marco Berardini described his creations to Allure:

"I love strong colors that make a bold statement with a stark contrast on the skin. I especially like matte finishes -- they feel new, modern and masculine... in the past, the most popular colors for men have been black, blue, and white. Much like new car finishes on the market right now, I wanted metallic colors that were a modern interpretation of old favorites."

The notion of men painting their nails isn't new -- as StyleList reported earlier, dudes have been taking to the salon for manicures with Essie Mademoiselle to get that healthy sheen on their cuticles. We're all in favor of the menfolk taking better care of their nails, but we're not sure the dudes in our lives require a whole collection of polish just for them.

What do you think? Weigh in!

Quick Poll

Nail polish for dudes: are you in favor of it?

Sure, why not! Guys with painted nails can be sexy.

WTF? No.

Share your vote on Facebook so your friends can take this poll

Comments

[Jake Raderick]

09:40 PM on 12/03/2011

Hey, it's about time this style for men was more widely recognized. I guess those of us guys who have been wearing for for years are finally 'in' now!

[Vince1230]

09:51 PM on 11/28/2011

Not big news though... BB Couture has been marketing a line of men's nail polish for close to three years now. And what about Man Glaze as well?
It is great to see more nail polish companies considering men as potential customers more seriously though. It's very encouraging to those of us who have been wearing it for years.

[Steve Winfield]

10:38 PM on 11/26/2011

So, let me see if I understand... on the poll, almost 48% of HP readers voted "WTF? No." I would love to hear their explanation... because I'm pretty sure it would sound like EITHER: (1) "Men should not wear nail color, because nail color is feminine, and feminine is bad"... OR (2) "Men should not wear nail color, because nail color is feminine, and men are inferior and unworthy."

Nail polish is JUST PAINT - the same stuff Ford put on my car. There's nothing about it that makes it inherently feminine, it has no legitimate relationship to identity, gender or sexuality. My masculinity is MINE to define. For me, the only legitimate definition is based on how I answer the question "Am I proud of the man I see in the mirror?"

If society MUST judge my masculinity... if 48% of HP readers must judge me... GO AHEAD, BUT... judge me by the content of my character, not by the color of my nails!

(Honestly! I NEVER expected that 48% of HP readers would side with Fox's Keith Ablow on this issue!)

[overallbeauty]

12:44 PM on 11/03/2011

What is interesting is lots of people are wondering why? My question is Why not? This isn't the first brand, BB Couture for men has been around for years.. (Yes guys are buying it too, not just ladies) and ManGlaze is also been around for years. I don't think nail polish makes the man, the man makes the nail polish. Major stars and rockers been wearing nail polish for like forever, but when the regular guy wants too? Everyone freaks out! I get letters all the time from guys telling me how much a pedicure makes their feet feel better. I don't see a problem here, I think its like the last area that has always been just for the girls.. Makeup is now for guys too.. ;)

[shriekingviolet]

04:52 AM on 11/02/2011

I don't really get this development. This isn't the first line of nail polish made for men. Man Glaze and BB Couture for Men have been putting out "male" nail polish for years now, yet all of the people I know that have bought polishes from either line are women. I expect that to be the case for this line too.

I have no problem with men wearing nail polish. If anything I'm usually impressed when I see it, as it's taking a pretty bold style risk. But given that so few men do it, it seems silly to market a line just toward men. Men who want to wear polish have no problem grabbing bottles from existing polish lines, but I doubt many who wouldn't wear polish now would start just because of some guy friendly marketing.

[Mitzy]

02:38 PM on 11/01/2011

There was a time in Europe and Asia when men who wore pants were considered to be cross-dressers, because only Middle Eastern harem women wore pants, better known as harem pants. Menswear was limited to togas, robes and skirts. Now men only wear pants, and women wear the togas (dresses), robes (gowns) and skirts, as well as pants. So who's to say what, in the long run, is womenswear or menswear?

[Steve Winfield]

03:26 PM on 11/30/2011

You're exactly right! Watch "Gladiator", wait for the climactic scene where Russel Crowe says "My name is Maximus Decimus Meridius, commander of the Armies of the North, General of the Felix Legions, loyal servant to the true emperor, Marcus Aurelius. Father to a murdered son, husband to a murdered wife. And I will have my vengeance, in this life or the next."

This is a solidly masculine line - a local radio host plays it often as an example of "manliness"... but the millions who have admired this performance seem to have not noticed that Maximus is wearing a skirt! (technically, a tunic... but that's just a shirt attached to a skirt..)

[sgerlyn]

12:56 PM on 11/01/2011

Johnny Depp was on Letterman's show this past week with painted nails. He said, in a different interview, that his daughter had painted his nails. Mmmmmmmmm!

[Kelly Dragoo]

12:09 PM on 11/01/2011

I'm all over it--I have worn colors and clear polish. That being said, nail polish is not easy. It's one of those things women know how to do as they've been doing it since childhood--like hair styling. Even the guys who get it done at a salon will be surprised at how one has to favor the nails a bit to keep the polish from chipping or smudging or such. And doing it yourself is an invitation to disaster for the first few dozen applications. I don't think most men, even metrosexuals, have what it takes to rock the polish for more than an hour or two after the salon.

[dre31]

11:55 AM on 11/01/2011

Men can wear what they want

[gr8bsn]

05:14 AM on 11/01/2011

If I can't legally punch people in the face, then men can not wear nail polish.

[DMSmith]

02:48 AM on 11/01/2011

"Can Men Wear Nail Polish"
Sure. But...wouldn't the real question be: Why Would Men Wear Nail Polish?

[Ppenguinator]

08:17 PM on 10/31/2011

Don't see why not.

I've always wanted to paint my nails.

[Steve Winfield]

10:47 PM on 11/26/2011

Go for it! I started in July, when I lost a bet and had to wear hot pink on my toes for a week. For the first time since I can remember, I was NOT embarrassed by my feet! (I have to wear poorly ventilated steel-toe workboots all day on my heavy construction job - they make my feet disgusting. The polish hid the fugliness... it protects my nails from moisture and fungus... which allows me to wear sandals.. which increases exposure to light and air... which makes my feet healthier!)

The polish won't make you feminine... you'll make your color masculine!

[AlfredE69]

06:56 PM on 10/31/2011

Some goth dudes do.

[hypyrwyf]

12:54 PM on 11/01/2011

Lots of musicians do too.

[AspenAlways]

06:40 PM on 10/31/2011

Well groomed men who have regular manicures have been having their nails buffed (similar to the appearance of polish) for decades. It is inevitable that men who care will slowing adapt all of women's grooming and hygiene habits.

[makemesmile]

09:07 PM on 10/31/2011

Lots of males have been wearing clear nail polish for years and it does look nice.

[Vanessa1129]

01:01 PM on 11/01/2011

Yup! I rather like the clear polish on men.

Let me clear...I only like clear....lol

[TJ Logan]

06:23 PM on 10/31/2011

Somehow, I do not find it comforting to see my BMW mechanic with nail polish on his nails. Grease is good.

[Valerie Kenny]

03:55 AM on 11/01/2011

lol

[Vanessa1129]

01:02 PM on 11/01/2011

LOL

@Somehow, I do not find it comforting to see my BMW mechanic with nail polish on his nails.

[Steve Winfield]

10:26 PM on 12/14/2011

I don't know if they still do... but for a while at least, Mercedes-Benz offered nail polishes that matched the colors they offered on their cars. So, your Mercedes mechanic's nails could match his car... or yours.

Really... why not? Are men "not good enough" to color their nails? Or is it that you think it looks feminine.. and you think feminine is bad? Which sexist prejudice do you hold... ?