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Honda Chief Financial Officer: 'To Put It Bluntly, We're In A Really Tough Spot'

Honda Profits

First Posted: 10/31/11 09:40 AM ET Updated: 10/31/11 08:54 PM ET

TOKYO (Chang-Ran Kim) - Honda Motor Co withdrew its annual earnings guidance in an unusual move on Monday due to uncertainty surrounding currency markets and Thailand's floods just as it was starting to recover from the March earthquake and tsunami.

Among Japanese automakers, Honda has been hit the hardest by both disasters this year, recovering slowly from the supply disruption in northeast Japan and suffering direct damage at its Thai car factory in the Ayutthaya industrial estate.

The maker of the popular Civic and Accord models had been preparing to ramp up overall car production to 125 percent of pre-quake plans in the October-March second half to build up inventory that had fallen after the March 11 disasters at home.

Even before the floods, the dearth of cars had sunk Honda's sales in the United States, its biggest market, ranking it below Nissan Motor Co in the last three months.

"To put it bluntly, we're in a really tough spot," said Fumihiko Ike, Honda's chief financial officer. "We're in a much more difficult position because our car factory is inundated."

Honda, the only automaker in Thailand with a flooded factory, builds about 5 percent of its cars there, with more than a third of the vehicles bound for export.

Like Toyota Motor Corp (7203.T) and Nissan, Honda also uses Thai-made components in other markets, meaning output reductions elsewhere in Southeast Asia, Japan and eventually the United States are also expected as supply runs out, Ike said.

Japan's third-biggest automaker also withdrew its forecast for its annual global car sales amid an indefinite suspension of work in Thailand, and uncertainty over how much its other already-stretched factories can fill the hole. It had previously forecast sales of 3.512 million vehicles in the business year to March 2012.

About one-tenth, or 35 of Honda's tier-one suppliers for cars in Thailand, had been flooded, Ike said. With the damage spreading, more suppliers down the chain could also become affected, he said.

"The situation is changing daily. It's hard to get a read on the situation."

MONTHS OF PAIN AHEAD

Ike said operators of Ayutthaya's industrial estate had told Honda that it expects removal of the floodwaters to take until mid-December. Restoring work at the damaged facility would probably take a few months from there, meaning work could be halted through the end of the business year, Ike said.

"The extent of the flood damage is a concern and will probably weigh on Honda's shares," said Yoshihiro Okumura, general manager at Chibagin Asset Management.

"But I think in the medium term, the shares will be seen as being at the bottom and investors will gradually begin to look ahead to next year's earnings," he added.

Honda's shares have lost 22 percent so far this year, underperforming falls of 18 percent and 6.5 percent at Toyota and Nissan, respectively.

Japanese automakers have also been drowning in currency-related losses with the dollar well below their assumptions of an 80 yen average this business year. The Bank of Japan's intervention on Monday pushed the dollar to a three-month high, but few saw it as anything more than a brief respite.

"Frankly, my reaction was: finally, they intervened. But I'm also aware that a solo intervention has a limited impact," Ike said. "Will we able to keep these levels? I'm not all that hopeful," he said as the dollar hovered around 79 yen, against a record low 75.31 yen hit earlier on Monday.

The dollar was back below 78 yen late in Tokyo.

For the July-September second quarter, Honda posted a 68 percent drop in operating profit to 52.5 billion yen ($693 million) due mainly to a 14 percent plunge in car sales from a shortage of microchip controllers from Renesas Electronics Corp. That was worse than a consensus estimate of 63.5 billion yen from a Reuters survey of 13 analysts.

Net profit, which includes earnings made in China, fell 55.5 percent to 60.43 billion yen, also hammered by an 8-yen drop in the dollar from the year before. Second-quarter revenues fell 16 percent to 1.9 trillion yen.

While supply issues are set to drag on into 2012, Honda also faces tougher competition from a fast-growing Hyundai Motor Co and Nissan, especially after its core Civic sedan got panned by influential U.S. consumer watchdog Consumer Reports.

Before the results were announced, Honda shares closed down 3.7 percent on a newspaper report that a recovery from the Thai floods could take six months. The benchmark Nikkei average settled 0.7 percent lower.

"The stock market's move today was shocking, in that the currency intervention pushed up the dollar and the euro against the yen, helping ease one of the worries on investors' minds," said Koichi Ogawa, chief portfolio manager at Daiwa SB Investments.

"But the Nikkei was still unable to hold any gains, showing that investors are not confident that the yen will remain down."

Nissan will report second-quarter earnings on Wednesday and Toyota on November 8.

($1 = 75.760 Japanese yen)

(Additional reporting by Hirotoshi Sugiyama and Lisa Twaronite; Editing by Matt Driskill and Michael Watson)


Copyright 2011 Thomson Reuters. Click for Restrictions.

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TOKYO (Chang-Ran Kim) - Honda Motor Co withdrew its annual earnings guidance in an unusual move on Monday due to uncertainty surrounding currency markets and Thailand's floods just as it was start...
TOKYO (Chang-Ran Kim) - Honda Motor Co withdrew its annual earnings guidance in an unusual move on Monday due to uncertainty surrounding currency markets and Thailand's floods just as it was start...
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11:50 PM on 11/01/2011
How can you say times are tough when you just started a second shift in the new southeastern Indiana plant to double productions?? Somethings wrong with this picture. Honda's way to through the investors off.......!!
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WaveRhydr
DIEBOLD-WE VOTE SO YOU DONT HAVE TO
09:25 PM on 11/01/2011
I drive Toyotas. You know, American Made.
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authorized-user
macho macho man
08:15 PM on 11/01/2011
Honda needs to make cars ( in the USA ) that people want to buy and stop whining about being in a tough spot.
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HUFFPOST SUPER USER
theobserver4
progress is a process not an end result
05:36 PM on 11/01/2011
Extreme weather costs folks real money; it doesn't just sell power point slides.
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03:40 PM on 11/01/2011
Hey did you know Toyota shut down it's assembly plant here in Fremont. Send your stuff here, we'de be happy to put it together for ya. Though maybe you should try Wisconsin where unions aren't allowed to negotiate. Honda clearly has missed that the US is a third world economy and they could save money moving their factories here. Of course we now have serious flooding issues too....
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HUFFPOST SUPER USER
ur2nutty4me
03:39 PM on 11/01/2011
Over priced and no where built as good as they use to be..........

Check out the reviews for their newest Civic

Come to Florida and see the paint peel of thr hoods,roof, and trunks...........

While supply issues are set to drag on into 2012, Honda also faces tougher competition from a fast-growing Hyundai Motor Co and Nissan, especially after its core Civic sedan got panned by influential U.S. consumer watchdog Consumer Reports.
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Left of Right
Want to default your country? Default your job!
02:10 PM on 11/01/2011
I love Honda and would love to buy one, but my next car, as my last, will have to be USA made so I can support my own country. I'm sure many feel the same and would love for them to build here!

Just got this link in an email today of a Honda commercial from several years ago. It is amazing and definitely worth a watch: http://www.youtube.com/watch?v=p7hGQqxd_C8

But first, read this: "There are no computer graphics or digital tricks in these images.
Everything that you see happened in real time exactly as you see it.

The recording required 606 takes and in the first 605 takes there always was something, usually of minor importance, that didn't work. It was necessary for the recording team to install the set-up time after time and

It took several weeks working day and night to achieve this effect. The recording cost 6 million dollars and it took 3 months to finish."
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Mister Grumpy
An Angry American
01:44 PM on 11/01/2011
Hey Honda......... build your vehicles and parts here in the USA........ We have plenty of areas that don't flood..........
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Mister Grumpy
An Angry American
01:41 PM on 11/01/2011
And if you're wanting to purchase a Honda....... expect to pay a premium over the sticker price to get it.......... never let an opportunity to gouge someone go unanswered..........
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HUFFPOST SUPER USER
mynameisGEOFF
Fortune favors the bold.
12:57 PM on 11/01/2011
DGAF. Buy American.
02:11 PM on 11/01/2011
You mean Fords and Chevys where all the parts are made and some of the assembly is done in Mexico? The engine and transmission in my Accord were made in US factories and the car was assembled in Ohio.
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HUFFPOST SUPER USER
mynameisGEOFF
Fortune favors the bold.
10:41 AM on 11/02/2011
But the money went where? Japan. Where does the money from the sale of the Mexico-assembled Chevy go? Detroit.
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HUFFPOST SUPER USER
theobserver4
progress is a process not an end result
05:41 PM on 11/01/2011
yankee is right; you have to look at the VIN number with just about any manufacturer to know where it was assembled. As for parts........haha good luck. That being said my Ford was assembled here and I made sure the sales team knew I wouldn't buy it if it wasn't.
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HUFFPOST SUPER USER
enkephalos
Were all alone until we accept our need for others
12:01 PM on 11/01/2011
As cliche as it may sound, Ive had ZERO problems with the Nissan and Honda cars ive owned in my lifetime. Great vehicles that last forever and parts are plentiful. Nissan, Honda and Toyota vehicles are affordable and built to last. Now, every Ford and Chevy car Ive had or had experience with was absolute crap that always had problems and frequently wouldnt even start. Ford and Chevy trucks are great however.

Ill stick with Japanese cars!
09:43 AM on 11/01/2011
Honda makes a good little lawn mower engine, but I would not put it in a car and drive to granny's house for Thanksgiving. Don't disappoint granny.
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Mister Grumpy
An Angry American
01:43 PM on 11/01/2011
But if you did........ you'd be sure to get there without a mechanical breakdown..........
05:59 PM on 11/01/2011
Agreed. I am about as American as a Nicaraguan-born naturalized citizen veteran can be. I love this country and hate the fact that we buy all this garbage from China. BUT... when it comes to a big purchase like a car... I am still not convinced American is the way to go. I approve of supporting your own economy, but... not when it comes at the price of buying a car that is built to last 5 years so you can get rid of it after a lease. I'd rather buy a car built to last and pay a little more up front.

That being said... I WILL grant that American auto makers have HAD to start making better cars recently since they had no other choice. In about 10 years we will see how all of the new Chevy's and Fords hold up.
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09:31 AM on 11/01/2011
Aside from geographic misfortune interrupting their supply chain Honda has significant problems. Apart from the Accord, the Odyssey, and the small ute, whatever it is called, the rest of the line up including Acura sucks. Hondas are grotesque. Weird bulges and character lines. Strange instrument panels. Tacky interiors. I say all this regretfully because I have always liked Honda. In spite of their recent dumbing down they are still engineered better than any of the Asian competition and they are still somewhat fun to drive. I am afraid though that if they don't make a paradigm shift back to automotive excellence the Koreans will bury them in a few years.

Some suggestions. Get rid of the awful design think tank in Pasadena and hire some European design alumni, quick. Kill the Cross Tour and its DNA right now. This should be easy. Ape, mimic BMW across the line - make the brand the front drive driving machine. Differentiate from the the others Its all there. It just needs fine tuning. Set Acura on a course to rival Audi with an all four wheel drive line-up with some real oomph. Get to work. I am available to consult.

Cheers,
Jack
06:04 PM on 11/01/2011
Couldn't agree more. I have been driving for 17 years and driven only Honda. Civics and most recently an Accord. Over the years, in the past 10 years, the look of Honda has gone to crap. Civics look like any random generic Ford or Hyundai. Accords look like grandpa cars. It's embarrassing. For decades I have been touting the reliability and engineering of Hondas, and just how cool they looked because they had their own style. Not it's just a collection of plastic and lumps and boring wheels, grills and paint.

Go back to what made you Honda. Lead, don;t follow.
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American Subversive
Free markets are beneficial to ruling class only.
09:00 AM on 11/01/2011
Never fear, Honda. Maybe the U.S taxpayers can bail you out.
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Hobay
Refuse addictive oxycodone pain meds
08:48 AM on 11/01/2011
I just bought a Honda CR-Z Sport Hybrid Coupe. Love it.