Tina Brown, Newsweek Still Face Uphill Battle

10/31/2011 04:33 pm ET | Updated Dec 31, 2011
  • November 12 2010 Adweek

When the merger between Newsweek and The Daily Beast was announced almost a year ago, it seemed like it might, at least, have the makings of a good story: charming nonagenarian audio tycoon teams up with a media mogul and celebrity editor to save a beloved dinosaur from extinction.
Those behind the mashup believed, of course, that their idea was a great one. Or at least they hoped it would be, despite the battered state of both the economy and print media.

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