Look out, fashion world! Missoni has grabbed the zeitgeist by the horns, expanding its famous knitwear into another budget-friendly collection for a charitable cause, and looking at add another Missoni for Target-esque line at Macy's soon.
Margherita Missoni told the Los Angeles Times in an article published yesterday.:
"We can't waste too much time [in designing a new budget line]. We have a lot of options because everyone is interested, but it has to be something that touches different categories... The fact that you can put a zigzag on anything was part of the success at Target. People who wouldn't wear a top would have a glass or a blanket."
The Missonis want this potential new line to be pricier than Missoni for Target and to launch it internationally, saying, "Maybe it's a partnership with Macy's in the U.S. and someone else in Europe."
And Missoni has another lower-priced line already on the move: M Missoni OrphanAid Africa Collection, a 12-piece capsule collection of knitwear pieces, will be available at M Missoni stores, and from Nov. 16 on online retailer Yoox exclusively, feature Missoni's classic and distinctive zigzag pattern in a pink and red variation.
"The choice of colors was instinctive; it was the combination that I liked the most," Margherita Maccapani Missoni told Women's Wear Daily. "Pink is symbolic, it refers to childhood, and red to Africa, and together they were aesthetically pleasing. The pattern in itself is something that is ours, that belongs to us."
The charitable pieces will also be wallet-friendly: the most expensive item is a raincoat that retails at 120 euros ($163).
Read more at WWD, and check out two of the pieces from Missoni OrphanAid below.