Auto Dealers Want In On Black Friday Action
DETROIT -- Last year, shoppers spent around $45 billion at retail outlets during Black Friday weekend, a National Retail Federation study showed.
Now auto dealers are looking to get in on the action, some experts say.
“Black Friday has become the shopping-Mecca day,” said Marc Cannon, spokesman for AutoNation Inc., the nation’s largest dealership group. “Obviously auto retailers are now looking at it and saying, ‘How can I get a piece of that retail activity?’”