How To Take On Big-Box Retailers And Turn Customers Into Fans (Ask Rod, Episode 36)

11/23/2011 12:43 pm ET

A small business is never going to beat Walmart, Target and other big-box retailers on price. So how can they convince customers to stick with independent retailers instead?

And your best customers can also be your best marketers. What does it take to have them spread the word?

Executive Editor Rod Kurtz shares some tips on how to take on big-box retailers and convert customers into evangelists for your company.

Got a question about your business? We're here to help! Just send us an e-mail at askrod@huffingtonpost.com. Or tweet us at @HuffPostSmBiz.

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