Samsung's Anti-Apple Ad: Fanboys, IPhone 4S Mocked In Latest Galaxy S II Commercial (VIDEO)

The ongoing battle between Apple and Samsung just hopped from the courtroom to the TV box.

Samsung, with its latest ad for the Galaxy S II smartphone, takes direct shots at Apple, mocking the Apple super-fans who wait in long lines for the newest iPhone. Samsung's argument? There is a better phone -- namely, the Samsung Galaxy S II -- available without the wait and with better features.

Here's the full advertisement:

For those that can't watch, among the charges leveled by Samsung at Apple iPhone buyers are:
- They wait in long lines for a phone with inferior specs (no 4G, smaller screen).
- They bought a phone with a sketchy battery life.
- All they care about is showing off that they were early adopters. ("If it looks the same, how will people know I upgraded?")
- They equate creativity with owning Apple products. ("Dude, you're a barista.")

Ability of human beings to be simultaneously creative and employed as baristas notwithstanding, Samsung will be running these ads in 30-second form on Facebook and elsewhere starting soon, according to Business Insider.

In terms of hardware, Samsung is perhaps Apple's most legitimate competitor in the global smartphone market. It was recently widely reported that Samsung had overtaken Apple as the world's number one smartphone maker in the third quarter of 2011, though most expect Apple to regain that lead following the launch of the hot-selling iPhone 4S.

Samsung's Galaxy Nexus, the first smartphone running Android 4.0 "Ice Cream Sandwich," is set to launch in the United States in December and become the top-of-the-line Android phone and a direct competitor to the latest Apple phone.

In countries around the globe, Samsung and Apple are currently engaged in a growing number of lawsuits over the designs of the iPhone/iPad and Samsung's Galaxy smartphones/tablets. (Click here for an overview of the legal battle between the two tech behemoths.)

In an interview with Business Insider, two Samsung marketing execs described their intended audience for the anti-iPhone ads.

"We're not targeting fanboys," the execs said, per Business Insider. "We're not going to convert them. We're using them as a foil to target current Android users upgrading to a new phone and people entering the smartphone market for the first time."

Both the Galaxy S II and the iPhone 4S are available for $199 with a two-year contract.

Quick Poll

What is your reaction to Samsung's Apple ad?

Like.

Dislike.

Share your vote on Facebook so your friends can take this poll

Comments

[getsnazzed]

02:47 PM on 12/15/2011

Now that our shipping department is under control, I get to poke around and see what's being said... This is a hilarious ad and it just may work. Going to be watching this one closely. We seen an increase in our SGllS case sales. An ingenious marketing strategy can take any product to the top. GetSnazzed

[IT GUY NYC]

05:01 PM on 11/29/2011

My favorite part is the "creative" guy with the laptop. This advertisement is priceless.

[derickma]

10:37 AM on 11/28/2011

I have to say after owning the last 2 iphones I got the Samsung GsII I must say I'm quite happy with it it's great phone and I don't have to mess with iTunes anymore

[oldsquare]

08:44 AM on 11/28/2011

Next to imitation, attacks against a competitor are the sincerest form of flattery. Looks as if the same bunch that has given us political campaign ads is entering the phone wars

[wilray]

11:10 AM on 11/28/2011

You mean like the old Mac vs PC ads.

[oldsquare]

11:37 AM on 11/28/2011

Sorry, I didn't mean to strike a nerve.

[John Crane]

05:30 PM on 11/27/2011

Remember all the anti-Vista ads that Apple played against Microsoft? Those were legitimate complaints against Microsoft. These are legitimate complaints against Apple, and it's payback time, baby.

[JohnTheMac]

08:15 AM on 11/28/2011

Apple parodied the OS, not the users.
Samsung parodies the users.
It's like a manufacturer entered the "fanboy wars" and focuses on personal attacks over anything else.

[Martel LXIV]

02:57 PM on 11/29/2011

Well, in fairness, they can't really attack or parody the OS to good effect. Some think Android is almost as good, or even just as good, as iOS but no one is touting the purchase of Android phones based purely upon the OS because that's just not a good selling point.

It's all about imagined hardware advantages/disadvantages (and, in the case of Samsung, a strong dislike of Apple customers because Apple is suing them for making knockoffs of Apple hardware AND iPhone buyers haven't bought the knockoff product).

Depending upon the individual phone in question, there will often be some specific hardware advantage, and several disadvantages, to the Android phone. Almost all of them have less sturdy cases. Some of them have processors which are just as fast. None of them have display processors which are as fast. Some have larger displays but with the same screen resolution (which seems to be the selling point 90% of the time) - which is nice if you don't really want a tablet but do want a bigger bulge in your pocket. So, yeah, there are specific reasons for specific people to buy any of a number of Android phones - or even Windows phones and Crackberries - but, overall, the iPhone is still the best all-around phone. Android fanboi-bots will deny that with their dying breaths, but it's simply the reality...at the moment.

[Martel LXIV]

03:01 PM on 11/29/2011

Actually, if by legitimate complaints against Apple you mean childish and petulant, you may have a point.

[Ursomonie]

09:03 PM on 11/26/2011

They are not attacking the competition, they are attacking it's customers. Dumb advertising.

[Onutz]

05:07 AM on 11/27/2011

((They are not attacking the competition, they are attacking it's customers.))

LOL, this ad is hysterically bad. It's like they're saying, "We despise you dweebs. Now buy our product!"

[No Yards]

02:07 PM on 11/27/2011

They're not expecting anyone that would stand in those lines to switch over .. it's far too late for the tragically "hip" ... they are mocking them as you would cigarette smokers who hang outside of office buildings in a storm ... to show just how uncool addictions really are so others don't make the same mistakes.

BTW: Remember the Apple 1984 commercial ... mocked anyone not using an Apple as being brainwashed.

[John Crane]

05:32 PM on 11/27/2011

That's not what they are saying. Apple wants you to think that only if you buy Apple products can you be cool. Is that not an insult to their customers or not? It's not the type of phone you own, it's who has you on speed dial. Samsung is just saying with Apple you only THINK you are cool. With us, you really ARE cool.

[Eris23]

11:47 AM on 11/28/2011

Nope. They mocked various stereotypes directly related to people who use a product and how they use a product, while also pointing out what can be considered weaknesses in the device itself: battery time, smaller screen, etc.

[Onutz]

04:04 AM on 11/29/2011

((pointing out what can be considered weaknesses in the device itself: battery time, smaller screen, etc.))

What good is a giant screen, if you can't play Infinity Blade on it? : Po

[Ursomonie]

09:02 PM on 11/26/2011

Just because a company tries to shame me by my lust for anything Apple means I like my Iphone even more. Sorry Samsung. And, I am creative.

[realorpretend]

01:55 AM on 11/27/2011

I dunno, I love apple as well, have a ridiculous amount of their products, new and on my desk - but - this is a hilarious advertisement.

[J5K]

01:15 AM on 11/28/2011

Sad justification. Also, creative has nothing to do with it. Tell me one creative thing you can do in iOS that you can't do in Android. Oh that reminds me, have you worked with Adobe Photoshop Touch yet? NICE addition if you work with CS5. Oh wait, never mind, you're on an iPhone.

[Onutz]

06:32 AM on 11/28/2011

((Tell me one creative thing you can do in iOS that you can't do in Android.))

"Pages" lets me elegantly lay out everything from fliers to posters right on the phone and syncs lovely with the Apple Eco-system. Notice I didn't say it was "cool", I said it was elegant.

Does Android have an equivalent? Who knows and who cares? Coca-Cola, Nike, Gucci, you can find an equivalent for "any" popular brand.
But it's like looking for a decent PhillySteak sandwich outside of Philadelphia.

[JohnTheMac]

06:33 AM on 11/28/2011

Photoshop Touch isn't working on Samsung Galaxy phones, nor their 7" tablets.
Good try though.
Stick with things you know about

[k-watanabe]

06:52 PM on 11/26/2011

which phone will get me more babes... that's the bottom line...

ok, the real kind, not the virtual kind ok?

[NYnotLiberal]

01:14 PM on 11/26/2011

Noogie Noogie a Moosh Moosh......you like red, I like blue.....who cares?

[deucee002]

12:33 PM on 11/26/2011

wow it looks like an oversized iphone! copycat

[obama4president-now]

12:10 PM on 11/26/2011

Samsung will come out with their next great new thing within 6 months and Galaxy S II owners will be left with an unsupported piece of technojunk. Meanwhile, iPhone 3 owners will still be seeing improvements with every upgrade. I currently own a Samsung, have never owned an Apple product but my next phone will definitely not be a Samsung, it very likely will be an iPhone.

[LightShadow62]

02:15 PM on 11/26/2011

Actually the iPhone3 is no longer supported under iOS5 and you can bet that the 3gs will be left out of the next os update. There goes your theory.

[timotay89]

08:56 PM on 11/26/2011

The third version of the iphone IS the 3Gs. There was no "iPhone3" Eventually the 3Gs will be left behind, but it's two and a half years old and is still supported and sold now, so it will most likely be a while before it's left behind.

[JohnTheMac]

12:07 PM on 11/27/2011

Light, what's the deal with Android users not being able to upgrade to the latest Android OS? Are they dependent on the hardware manufacturer to release upgrades to them? What's the deal with that?

[Ipanema]

06:23 AM on 11/26/2011

The Apple fan club is going bonkers with the better phone from Samsung! This is priceless, as people willingly relegate themselves to 3G speeds when they have devices out there that operate at 4G speeds. As King Solomon says, it is all vanity!

[Martel LXIV]

01:02 AM on 11/28/2011

4G 'speed' is pointless...and doesn't even exist in most of the country. Where 4G speed IS actually useful - i.e., where it can produce an actually noticeable increase in rendering speed - is on devices which MIGHT be receiving unusually large data loads, like a tablet running a data intensive application (like an online brokerage app). Phones only rarely will be doing that because their screens are simply not big enough to avoid being annoying (and I'm talking about the SII display). I've used both phones. There's no noticeable difference in speed. Where there is a difference in speed is when using wi-fi, because the iPhone graphics processor renders much faster.

[derickma]

10:48 AM on 11/28/2011

http://www.youtube.com/watch?v=CUkbUfQTKXM

[robert thatcher]

10:46 AM on 03/03/2012

You must be high, 4G is highly noticeable unless you are in the middle of nowhere. in which 3g will usually not work there either. My old HTC thunderbolt smoked the iPad 2 in loading when they were on WiFi 9/10 times.... LOL. You must be brainwashed what i am stating are facts.

[docebrown]

12:03 AM on 11/26/2011

Don't know why there is such a divide. I love my iPhone. But Samsung makes good phones as well. Both are good phones - its personal preference.

Btw - people who wait in lines for hours for an iPhone (or any product by any company). I just don't understand them.

[SuperBenFranklin]

02:49 PM on 11/25/2011

I've got an iPhone, iPad, and MacBook air, they all work amazing.

[Eris23]

03:21 PM on 11/25/2011

I have a cat. He's awesome!

[NHBill]

02:43 AM on 11/26/2011

My Mazda is wicked pissah!

[MAJK]

11:06 AM on 11/25/2011

Yes, the Samsung has a bigger screen, 4G and some other nice improvements, but mostly the differences are in the operating systems. Samsung runs Android (soon to get "Ice Cream Sandwich") and Apple runs iOS. Personally, I'm not a fan of the iOS, so I go with Android, but that's just me.

If you like Android, then get the Samsung S2, if you like iOS then get an iPhone. K? Done.

[Martel LXIV]

01:06 AM on 11/28/2011

Hopefully you enjoy virus laden worms. They're coming to a phone very near to you if they haven't already...unless Google alters its hatred for the walled garden.

[J5K]

01:45 AM on 11/28/2011

iOS has been getting hit by malware and security vulnerabilities left and right lately. But I guess you're still in a reality distortion field.

[derickma]

10:50 AM on 11/28/2011

Had the samsung for a while now and never got a virus I actually got the samsung because the battery in my iphone 4g went to crap after the ios5 update.