Hanson Beer: MMMhop IPA

As kids, they gave the world "MMMbop." Now, as adults, Hanson is releasing MMMhop out into the world.

The brothers of the boy band-turned-fully grown rock trio announced at a talk at Oxford on Monday that they will be entering the adult beverage market with their very own brew.

"It's vital our fans have trust in everything Hanson do," Zac Hanson, the band's now 26-year old drummer, explained. "We are soon going to be selling our own beer. I'm not joking - MMMhop IPA anyone?"

While it's a cute name, the idea shouldn't actually come as a surprise. The band runs its own independent music label, self-releasing its albums, and has a whole line of branded products that their still-rabid fan base love to buy in bulk.

Isaac Hanson, the guitarist and oldest of the trio, is 31, while middle brother Taylor, the keyboard player, is 28. They each have a number of children; Taylor has 4, Isaac has 2, and Zac has 2. They've released eight studio albums.

For more, click over to Express.

Comments

[hansonrox]

11:35 AM on 12/09/2011

Hanson owns their own record company and have been making music through all this time...They just didn't have that major media exposure 'coz they decided to break away from their former major record label in 2003 (who would have all the funds necessary for constant huge worldwide fame) and decided to go on their own and be independent. They left their label when they did not get the creative support they needed. The label cared more about the business side of things, making hits, whereas Hanson cared more of the creative process of music. That is why they left the fame and fortune, when they decided to leave their label and go indie. They were even courted by 2 other major record labels afterwards like Arista Records but they declined.

[OutAtFirst]

12:32 PM on 12/07/2011

No! That's just plain wrong.

[SteveDenver]

10:50 AM on 12/07/2011

Well, they grew up handsome! I just can't imagine anyone ordering MMMMHOP in a bar or walking to the register with it.

[David Flint]

02:50 PM on 12/04/2011

next will be mmmmplop diapers, mmmmstop pepper spray, mmmmclop horseshoes, mmmmmmpop soda, and and.... I could go on for hours. mmmmhop wins though. kudos to you boys.

[Djinn NY]

12:29 AM on 12/05/2011

MmmStop more like.

[David Flint]

08:34 AM on 12/06/2011

mmmmmchop steaks?

[Kari Lin]

12:24 PM on 12/04/2011

they have to do something to make money....im no longer 12 yo and buying albums, tees, posters. *sigh*

[Messing Withyourhead]

09:10 AM on 12/04/2011

It would make more sense if they would try to sell beer to the Tinted Windows (James Iha, Bun E. Carlos, Adam Schlesinger & Taylor Hanson) fan base!

Messing With My Head: http://youtu.be/fmbRRBVjTds
Kind Of A Girl: http://youtu.be/c1acLwi-jos

[Alex I]

11:05 PM on 12/03/2011

HAHAHAHHEHEHAHAHEHAHEAEHHHHAHAHAHAHA!!!!

---(gasp gasp)

BAHEHEHHAHAHAHHAHAHAHAHAHAHAHAHAHAAAA!!!

[onnozol]

10:39 PM on 12/03/2011

Onion headline.

[Anti-Panoptic]

07:45 PM on 12/03/2011

Bieber dont have ____ on the Hanson bros.

[Cbenrun]

08:15 AM on 12/03/2011

well..I like beer and I like them so I'm in. Which one of them is going to take Daniel Radcliff's role on broadway in How to Succeed in Business without really trying. Those will be tough shoes to fill. I've seen it with Daniel and it is great. Look forward to seeing it again with the new guy.

[BooTay]

02:56 AM on 12/03/2011

I remember rocking out to this song back in '96. Ah, to return to those much, much simpler times ...

[ladymulti]

12:24 AM on 12/03/2011

lol, it's funny to hear of them after such a long time. Makes me feel old. I never fanned over them myself; I thought they were kinda lame; but to each their own. xD

[bogeychef]

11:59 PM on 12/02/2011

MMMMthis stuff is awesome!!!
I know lets make our own and sell it!!! Yeah I am in dude, me too!!

[justintime30]

11:27 PM on 12/02/2011

MMMMPlop. Into the Toilet. Maybe Wang Chung with make Wang Chug Beer.

[dreadylocks]

09:43 PM on 12/02/2011

What ever happened to the Lawrence brothers?