Ludacris Launches KarmasWorld.com, Children's Educational Website
Rappers turned actors are a dime a dozen these days, but there's a new subculture of sorts cropping up in the hip-hop world -- doting dads.
Ludacris (whose real name is Chris Bridges) is the latest to join the ranks, announcing the launch of his newest "and most personal" project, Karmasworld.com, an educational website for kids.
Bridges says the site is dedicated to his 10-year-old daughter, Karma, who inspired the idea after visiting him in the studio and expressing her dreams of one day entering the music business like him.
"She kept telling me how she waned to be a singer, so I thought 'this is perfect, but it needs to be about what's going on in your life' and her life right now is pretty much school," Bridges says.
The site features original pop songs with clever educational lyrics that teach kids lessons in math, seasons and weather, gravity and space, and planets and the solar system, as well as ethical and social responsibilities like manners, honesty and not bullying.
Bridges also saw the venture as an opportunity to nurture his daughter's entrepreneurial spirit and business savvy.
"She's the CEO and I'm the VP," he jokes, describing her role in creating the site as very hands on with input on character names, such as "Smartacus" and "L'il Luda."
"My mother taught me [about entrepreneurship] at an early age and I'd like to pass on the same thing to my daughter," he says. "It's about creating wealth, it's about putting her in a position where she can be her own boss and learn early about business, and I think that's the greatest way to do it. It's a crash course."
For the kids KarmasWorld caters to, it's also a crash course in subjects like science and geography that Bridges says is being taught in a totally new way, over original songs that he, Karma and his creative team produced. "We're talking about a revolution in my opinion," he says.
The site is designed for children in grades 1 through 6 and also includes lesson plans for teachers and parents, groups who Bridges says consulted with him throughout the year it took to create the site.
PHOTOS: Check out these other doting dads.
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First Posted: 12/06/11 07:51 PM ET Updated: 12/06/11 11:42 PM ET