'Jiro Dreams Of Sushi': Trailer For David Gelb's Documentary (VIDEO)

There's a new trailer out for the sushi documentary one early critic called "food porn par excellence," and we've got our chopsticks lasciviously in hand. "Jiro Dreams Of Sushi" tells the story of Jiro Ono, an 85-year-old sushi master who runs what is considered to be the best sushi restaurant in Japan, a cramped 10-seater housed in the basement of a Tokyo office building. The documentary is director David Gelb's debut feature, and holds the distinction of being the first of this year's Tribeca Film Festival films to be bought by a studio (Magnolia Pictures).

Aside from the glistening fish shots and the aptly grandiose soundtrack, we're intrigued by what looks to be an interesting father-son career negotiation. Jiro's son -- who unlike his father, divides his passion for sushi (with car racing and flying) -- needs to be "twice as good just to be equal," we're told, so influential is Jiro's work. The other relationship running through the storyline is apparently between Jiro and Gelb, who brings out the parallel between the artistry of sushi-making and that of film-making perhaps to the detriment of objectivity. Rivalry, hero-worship, failed expectations and sushi -- if movies were bento boxes, this one would be filling? Don't worry if that doesn't make sense.

"Jiro Dreams Of Sushi" releases March 9, 2012.

WATCH the trailer below: