12/13/2011 11:07 am ET | Updated Feb 12, 2012

Coca-Cola Tour, 'Adelante', Inspires Latina Empowerment

It was like an episode of "Oprah": bright TV camera lights shined on women wearing soft scarves, matching take-away tote bags tucked beneath their seats, handfuls of tissue boxes at their disposal.

They at times teared up and at other times applauded as they listened to each others' stories. A Latina mother of two boys admitted she had wanted to start a business, but was met with resistance from friends and family who questioned her leaving her children with someone else while she worked.