Meghan McCain condemned Lowe's for pulling advertising from TLC's "All-American Muslim," a new reality show about Muslims living in Dearborn, Michigan.
The home improvement chain is one of several businesses that canceled its commercials during the show, after complaints from the Florida Family Association. The decision has been widely criticized as discriminatory.
McCain echoed those sentiments on Tuesday's "Now With Alex Wagner." The MSNBC contributor called the developments "the most heartbreaking story I think I've read in a long time."
"This show is about anti-discrimination for Muslims in America, Muslims living in Michigan and what they go through on a daily basis," she said, "and Lowe's is now rescinding their advertising, basically doing the same thing that Muslims have to deal with on a daily basis. It's horrible."
Every member of the panel appeared to agree, calling the decision "down right bigotry" and "the most weak-kneed thing that an American company has done to fellow Americans."
Check out a slideshow of some of the cast members below.