CELEBRITY
12/14/2011 08:18 am ET Updated Feb 13, 2012

Melissa Rivers Dating Porn King Steven Hirsch?

Scandal is as scandal does. Mother-daughter duo Joan Rivers and Melissa Rivers have made a career out of discussing everything from fashion faux-pas to schadenfreude-inducing celebrity gossip.

Now the tables have turned.

Well, sort of: according to a report by TMZ, the Melissa has been successfully dating Vivid Entertainment head Steven Hirsch -- the same guy who "brokered nearly ever major sex tape on the market… including Kim Kardashian, Shauna Sand and Chyna." In 2005, Forbes magazine dubbed Hirsch "The Porn King," writing that the 50-year-old seemed "poised to reign over the adult entertainment business."

Ironically, the adult entertainment angle brings things full circle for Melissa. The 43-year-old split from long-time boyfriend Jason Zimmerman in September 2011 after allegedly discovering him on an adult website. Hirsch would do well to take note that mother Joan had these choice words about the incident, telling website TooFab, "If you're looking for him [on the adult website], search under 'Wee Willy Winkie.'"

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CORRECTION: A previous version of this story incorrectly referred to Steven Hirsch as "David." The story has been updated to reflect the correction.

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