Women's Wear Daily published a small piece today about an upcoming Louis Vuitton event, a benefit to be held tonight in New York honoring the first-ever recipient of Louis Vuitton Inspiration Grant for youth involved with arts.
The benefit will also include a very special presentation of the "Louis Vuitton Inspiration Song."
That's right, the brand that sells you leather totes and expensive trinkets and Marc Jacobs-designed clothes you can't afford now has its own theme song. And apparently, it is inspiring.
It's not the first time this year a designer label has decided to give itself a soundtrack. This fall Burberry released a single, called "Rose," recorded by British band The Feeling at the Abbey Road studio. Apparently the track was intended to go with the new Burberry Body fragrance, capturing "the mood and spirit" or something like that. (Curious? Download it for $1.29).
Burberry also released an acoustic album called "Burberry Acoustic," consisting of old hits and a couple of brand-new tracks, sung by British artists like Rod Stewart, David Bowie and Elton John. (No word on whether they were all required to wear trench coats while recording).
So is the phenomenon of designer labels getting into music sort of silly? Definitely -- but they might as well do it, considering singers will be rapping and crooning about them whether they like it or not. After all, this was the year of Kreayshawn's "Gucci Gucci", and rappers like Kanye West have songs devoted to labels for ages ("Christian Dior Denim Flow," anyone?)
Maybe it's time for the brands to start cutting some tracks themselves. Read more about Louis Vuitton's song at WWD.com.