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Gisele In Givenchy Spring/Summer Ad Is Dark & Stormy (PHOTOS)

The Huffington Post   First Posted: 12/19/2011 6:21 am Updated: 12/19/2011 6:21 am

From the moment she stepped out onto the Givenchy runway, everyone wanted to know: is Gisele Givenchy's new girl?

Turns out the answer is yes. The Brazilian model appears in Riccardo Tisci's new ads for Givenchy, channeling a stormy vibe on a cloudy beach.

Gisele first appeared in Givenchy at Paris Fashion Week, surprising everyone with a vintage runway walk. Then in November, cameras caught sight of the supermodel on a Barcelona beach, surrounded by photographers, wearing Spring/Summer 2012 Givenchy. "Ad campaign!" cried the bloggers.

And they were right. Gisele's spring/summer campaign, shot by Mert Alas and Marcus Piggott, comes on the heels of her new Versace ad, which also features Gisele in a summery scene (and was also snapped by Mert and Marcus).

But unsurprisingly, Gisele for Givenchy is a much darker spin on the season, with the model wearing a black a peplum alongside two, black-clad male models (Chris Moore and Simone Nobili).

There's also a large black surfboard in the background, completing what is probably the most ominous beach scene we've seen since "Jaws."

Check out Gisele working it in Tisci's brooding summer landscape.


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gghinmass
02:40 PM on 12/19/2011
She's a beautiful woman. With Tom Brady, what a power couple for sure. It is nice to know that there just not wonderful to look at but do alot of good in the world also. btw watching Tom Brady and the Patriots last night with there big win over Denver, just proves again he is the best QB in America. New England is lucky to have him.
03:30 PM on 12/19/2011
They're my favorite power couple. Aside from being Forbe's richest Hollywood couple, they seem quite normal. I love how they don't float around on every single red carpet together. They've turned down multiple Vanity Fair and many other cover stories. They do alot of charity work and support other various causes. I just find them so normal, despite their statuses.
02:16 PM on 12/19/2011
"Whatever Gisele touches, Gisele sells. She has become number one, a total icon." Its her legacy by now. She's not going anywhere. She's brand magic.
12:38 PM on 12/19/2011
She's beautiful no doubt, however, bad posture.
12:35 PM on 12/19/2011
As if Gisele needs more money?
12:52 PM on 12/19/2011
well the designer said she walked his show for a "symbolic fee, out of friendship". so perhaps she wasn't paid for this either? She has enough money made from all her business ventures, she can afford to work for free I suppose, lol.
10:39 AM on 12/19/2011
Maria Carla Boscono is also in the campaign. Will she get a headline? lol
10:28 AM on 12/19/2011
To use a trite phrase, that's in-the-box thinking.
This comment has been removed due to violations of our [Guidelines]
08:55 AM on 12/19/2011
According to the designer, she did his show for free, and has brought very good results for the brand since walking his show:

The designer Riccardo Tisci spent the afternoon of Friday, November 4, in the studio of photographer Bob Wolfenson, in São Paulo, following a trial that is preparing ELLE magazine with model Lea T.

In an informal conversation with the staff of the magazine, fashion designer, shy and very nice, Gisele Bundchen confirmed as poster girl of the 2012 summer campaign of the brand. He also said Gisele modeled for the brand in the fashion week in Paris for a symbolic fee - "she did out of friendship" - and that the presence of the top on the catwalk generated very good results for Givenchy.
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Highball
In Blackest Night
07:42 AM on 12/19/2011
Well, they couldn't have made a better choice. She's the ultimate super-model. Everyone knows who she is. And she can sell something like no one's business.

Gisele. There's only one, and there only every will be.
09:34 AM on 12/19/2011
I know right? The photo has not even been out for an hour and she already has headlines. She is the only model who can do this.
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Highball
In Blackest Night
12:26 AM on 12/20/2011
Yep. :)
12:36 PM on 12/19/2011
I wouldn't buy something just because Gisele is wearing it. It's called free thinking.
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Highball
In Blackest Night
12:24 AM on 12/20/2011
Absolutely.

But the fact is, she sells product. Last year, she made nearly $30M, much of that was pushing products. Whether you or I would buy a fragrance or a dress because Gisele endorses it isn't the point.

Lots of people do. That's the point. There's only one Gisele.