Nutella -- it's the sweeter, smoother cousin of peanut butter that's made with hazelnuts, cocoa and skim milk. As our editors discovered at our recent taste test, some of us love it so much that we eat it by the spoonful, straight from the jar. Whether you're a Nutella-phile the likes of this guy or you prefer to use it as an accent in recipes like Nutella-swirl pound cake, we know there are plenty of fans out there (Kobe Bryant included).
The thing is, there are other brands of hazelnut spread out on the market. Nutella is surely the iconic brand, but is it really the best?
It's made by the Italian company Ferrero and, to our surprise, was introduced to the market back in 1963. But since then, other brands have gotten in on the hazelnut spread game to give Nutella a run for its money.
Our editors blind-tasted seven different brands of hazelnut spread to find the best. We judged the spreads based on flavor (ratio of hazelnut to chocolate), texture (smooth vs. granular) and overall quality of the product. So ... did Nutella come out on top? Check out our slideshow below to find out.
What's your favorite? Leave us a comment and check out all of our previous taste tests below!
As always, this taste test is in no way sponsored or influenced by the brands involved.
Comments: "Chewy, and it's got a nice mellow hazelnut flavor." "Very good texture and chocolate flavor, but doesn't taste much like hazelnuts." "Great. Smooth, shiny, tasty." "Balanced flavor -- very good." "Toothsome -- very dense and thick." nutellausa.com
Comments: "Notes of sour cherry -- this one's interesting." "Tastes like toasted hazelnuts." "Delicious. Good mix of chocolate and hazelnut." "Berry notes -- rich and decadent." fiordifruttausa.com
Comments: "Thinner than most, which should be noted if you're using this in recipes for baked goods." "This has a thin, pudding-like texture." "Tasty and chocolatey, but a little chalky." "Very luscious texture." apfreshonline.com
Comments: "So nutty! Creamy -- the perfect consistency." "Shortening-like texture." "Extreme hazelnut, with not a lot of chocolate." "Fatty and artificial tasting." internaturalfoods.com
Comments: "Slightly salty, and a little dry in the mouth." "A little too sweet but nice -- very little nut flavor." "Not very hazelnutty, but just hazelnutty enough." "A little on the sweet side." shoprite.com
Comments: "Chewy, smooth and weak on hazelnut flavor -- also incredibly thick! It's like paste." "Too thick -- I don't care for the texture." "Tastes like chemicals." "Off ... something is wrong with this." "Tastes like cake batter." natural-nectar.com
Comments: "Grainy, nutty, and not smooth at all." "Too granular, with a metallic flavor." "Not smooth! Too salty, off-putting texture and terrible taste." "Too salty -- borders on savory." justinsnutbutter.com
Previous Kitchen Daily Taste Tests:
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Chai Tea Bags
Extra-Virgin Olive Oil
Hot Chocolate Mix
Jarred Tomato Sauce
Kettled-Cooked Potato Chips