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Hazelnut Spread Taste Test: Is Nutella Really The Best?

First Posted: 12/22/2011 10:47 am   Updated: 08/31/2012 10:48 am


Nutella -- it's the sweeter, smoother cousin of peanut butter that's made with hazelnuts, cocoa and skim milk. As our editors discovered at our recent taste test, some of us love it so much that we eat it by the spoonful, straight from the jar. Whether you're a Nutella-phile the likes of this guy or you prefer to use it as an accent in recipes like Nutella-swirl pound cake, we know there are plenty of fans out there (Kobe Bryant included).

The thing is, there are other brands of hazelnut spread out on the market. Nutella is surely the iconic brand, but is it really the best?

It's made by the Italian company Ferrero and, to our surprise, was introduced to the market back in 1963. But since then, other brands have gotten in on the hazelnut spread game to give Nutella a run for its money.

Our editors blind-tasted seven different brands of hazelnut spread to find the best. We judged the spreads based on flavor (ratio of hazelnut to chocolate), texture (smooth vs. granular) and overall quality of the product. So ... did Nutella come out on top? Check out our slideshow below to find out.

What's your favorite? Leave us a comment and check out all of our previous taste tests below!

As always, this taste test is in no way sponsored or influenced by the brands involved.

#1: Nutella (by a landslide)
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Comments: "Chewy, and it's got a nice mellow hazelnut flavor." "Very good texture and chocolate flavor, but doesn't taste much like hazelnuts." "Great. Smooth, shiny, tasty." "Balanced flavor -- very good." "Toothsome -- very dense and thick."

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Previous Kitchen Daily Taste Tests:


Barbecue Sauce
Bottled Iced Coffee
Butter Crackers
Canned Biscuits
Chai Tea Bags
Dark Chocolate
Egg Nog
Extra-Virgin Olive Oil
Greek Yogurt
Hazelnut Spread
Hot Chocolate Mix
Hummus
Jarred Salsa
Jarred Tomato Sauce
Ketchup
Kettled-Cooked Potato Chips
Milk Chocolate
Natural Sodas
Orange Juice
Soy Milk
Sparkling Cider
Veggie Burgers

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Filed by Kristen Aiken  |