Although the past-and-present mashup of the "NBA Forever" video mesmerized hardcore hoops fans watching the Christmas action there was another promotional video that aired during the NBA's opening day that likely was just as captivating -- albeit to a slightly different demographic.
The other video was, of course, Justin Bieber's NBA-themed music video for "Drummer Boy," featuring Busta Rhymes. Befitting its placement amidst the NBA's five-game opening day extravaganza, the footage of Bieber singing and playing the drums is cut with highlights of various NBA stars and fans.
Perhaps Bieber is looking to endear himself to basketball fans in order to avoid a repeat of the time that he was booed at Madison Square Garden during a Knicks game last season.
This NBA-themed music video is hardly Bieber's first foray into sports. In fact, he's been turning up in sporting situations all over the place in recent weeks. After visiting Chelsea FC in London and showing off some of his soccer skills, Bieber laced up a pair of ice skates and hit the ice with the Toronto Maple Leafs. Throughout the video, Bieber can be seen dribbling a basketball and even juggling soccer style.
What will Bieber's next sports outing be? Helmet to hair-do hits with the James Harrison?