'Cash Mob' Events Seek To Help Small Businesses

12/28/2011 12:49 pm ET | Updated Feb 27, 2012
  • online.wsj.com

At 6:30 p.m. last Tuesday, Michelle Murrain showed up at a downtown Oakland, Calif., street corner to meet with 15 strangers who had organized themselves over Facebook. Many showed up with $20 bills.

Their mission was to descend on Marion & Rose's Workshop, a gifts boutique, to spend money.

Ms. Murrain and her compatriots are among hundreds of devotees of the "cash mob," a new social-networking-and-shopping movement aimed at increasing sales at selected small businesses.

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