Southwest Airlines Calls New Airfare Advertising Rule Unfair

Southwest Airlines Calls New Airfare Advertising Rule Unfair

Southwest Airlines Co. and some other carriers are fighting the U.S. Department of Transportation over a new airfare advertising rule scheduled to take effect next month, saying the change violates their free speech rights.

For decades, airline ticket prices have been advertised separately from government-mandated taxes and fees. That will change on Jan. 24, when a new rule will require ads for airfares to include such charges. Taxes and fees account for about 20 percent of the cost of an average airfare.

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