Remember when we declared Emma Watson's latest Lancome ads to be a bit forgettable and "blah"?
Well turns out there was a reason: those weren't the real ads. They were prototypes for the real thing, which just dropped today.
The campaign is for Rouge In Love, a new collection of lipsticks aimed at younger girls (e.g. Emma Watson).
Sold in three different categories (basic nudes, sparkly white and silver, and gold-flecked bold tones), the lipsticks are meant to lure young women from ever-reliable glosses over to the real thing.
If young women can figure out how to apply their lipstick as flawlessly as Emma, then the approach should work just fine. We just doubt whether any girl on her way to class -- balancing a notebook, a coffee and a iPhone and inevitably running late -- will be able to achieve Emma's perfect pout.
Check out Emma's new spot below (and check her out in a semi-related video totally rocking the red-lipped look).