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'It's a Brad Brad World': Brad Goreski Hits Us Weekly Hot In Hollywood Red Carpet (VIDEO)

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He seems to have the stardom down, but for Brad Goreski, it's about building his own business as a stylist to the stars on "It's a Brad Brad World" (Mon., 10 p.m. EST on Bravo). The show, much like Goreski himself, is a spin-off of "The Rachel Zoe Project." Goreski is Zoe's former assistant, and now he's branching off into his own business.

While he wanted to do a makeover show, according to his interview with Stylelist, the network thought it would be a lot more exciting to watch him try and make a go of his career, as well as delving into his personal life.

That life includes going from assisting Rachel Zoe to appearing on the red carpet in his own right when Us Weekly selected him as one of the 2011 Hot in Hollywood. He loved being appreciated and noticed for the care he puts into his own style, but more importantly he noted that it would be good for business.

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