The paper, which is one of California's most influential publications, was sold twice in three years. The paper was sold to a local developer in November 2011 for upwards of $110 million dollars. In 2009, the San Diego Union-Tribune was sold to a private equity firm.
The name change comes on the heels of the Tampa Bay TImes' official debut. Formerly the St. Petersburg Times, the Florida-based paper announced the name change in November. Its first issue under the new name was released on January 1, 2012.