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Hostess Bankruptcy 2012: Maker Of Wonder Bread, Twinkies Prepares To Refile For Chapter 11

Hostess Bankruptcy

First Posted: 01/09/12 06:58 PM ET Updated: 01/10/12 10:58 AM ET

Hostess Brands Inc., the maker of Wonder Bread and Twinkies, is preparing to refile for Chapter 11 bankruptcy protection just two years after emerging, The Wall Street Journal reported Monday.

A spokesman for the privately held Irving, Texas, bakery company declined to comment on the report.

The Wall Street Journal said people familiar with the matter said the company is facing a cash crunch with more than $860 million in debt, high labor expenses and rising ingredient costs.

When the company, then called Interstate Bakeries and based in Kansas City, Mo., filed for bankruptcy protection in 2004, it blamed low sales and high fixed costs. It emerged in February 2009.

Hostess Brands employs about 19,000 workers and operates in 49 states. Annual sales are about $2 billion, according to the company's website.

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Borders Books
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A combination of outsourcing its early online sales to Amazon.com, rejection of the e-book revolution and over-investment in CD's and DVD's led to Borders Books filing for bankruptcy on Feb. 16, closing its last store on Sept. 18.
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Filed by Maxwell Strachan  |