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CES 2012: Apple Expected To Have 250 Employees At Tech Show

Ces 2012 Apple

First Posted: 01/11/12 12:49 AM ET Updated: 01/11/12 09:43 AM ET


By Liana B. Baker

LAS VEGAS (Reuters) - Apple Inc, famous for giving CES the cold shoulder year after year, will field a larger presence at the world's largest trade show than many observers imagine.

More than 250 employees are registered to attend the Consumer Electronics Show in Las Vegas, according to a person familiar with Apple's plans.

One of the biggest gripes about CES is that Apple, which dominates consumer electronics, does not exhibit its wares at the show.

A reporter for Paid Content on Tuesday spotted Greg Joswiak, Apple's head of iOS product marketing walking around Sony Corp's booth at the convention center.

Apple officials could not immediately be reached for comment late Tuesday.

(Reporting By Liana B. Baker in Las Vegas, additional reporting by Poornima Gupta, Editing by Edwin Chan and Matt Driskill)

(Deletes incorrect line from paragraph four that blogger saw Apple's software chief Scott Forstall at CES)

Copyright 2011 Thomson Reuters. Click for Restrictions.

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By Liana B. Baker LAS VEGAS (Reuters) - Apple Inc, famous for giving CES the cold shoulder year after year, will field a larger presence at the world's largest trade show than many obse...
By Liana B. Baker LAS VEGAS (Reuters) - Apple Inc, famous for giving CES the cold shoulder year after year, will field a larger presence at the world's largest trade show than many obse...
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10:12 PM on 01/11/2012
Most industries have trade shows and you do go to them to see what the competition is doing. But in Apple's case to see who is copying them now
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Anthony Dodd
Pssst THE GOP IS OVER
04:22 PM on 01/11/2012
There's an Apple Store in Caesar's Palace.
03:20 PM on 01/11/2012
They are at the Crap tables and Strip Clubs.
12:43 PM on 01/11/2012
probably finding new products to reverse engineer and put out inferior versions of AND then sue over
12:52 PM on 01/11/2012
Don't forget 'to claim as an original innovation'...

(I probably wouldn't use the word inferior. Apple maked quality stuff.)
12:59 PM on 01/11/2012
ha!
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cigi
02:42 PM on 01/11/2012
I love my IMAC! Nothing inferior about it.
03:06 PM on 01/11/2012
well then why don't go out and find the many opensource programers that apple ripped off and give them your money
11:39 AM on 01/11/2012
fishing for lawsuits...hahaha
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authorized-user
macho macho man
11:52 AM on 01/11/2012
exactly, 250 patent trolls gone fishing.
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cigi
02:44 PM on 01/11/2012
Every industry has "patent trolls"...I retired from the Telecom industry and we had a group that was dedicated to it....new revenue stream for the Corporate Captains. Apple is not a solitary entrant in this arena.
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LightShadow62
The answers are not found in the extremes
01:32 PM on 01/11/2012
Beat me to it. ;-)