IKEA Builds Apartment Inside Paris Metro, 5 Parisians To Inhabit Space For 6 Days (VIDEO)

For their latest marketing campaign, Swedish furniture company IKEA has built an entire apartment inside a Paris subway station.

The apartment currently houses five people who will live in the space from Jan. 9 to 14.

Located in Auber station, the stunt aims to show potential customers what they can achieve with IKEA furnishings in a confined space of just 581 square feet, Creativity Online explains.

In addition to a time-lapse video of the apartment's construction, there's also another YouTube video posted on IKEA France's Facebook page that documents the five tenants' first day in their temporary home.

This isn't the first time the famed Swedish brand has invaded the Paris metro.

In March 2010, the company decked out subway platforms with IKEA furnishings, according to Freshome.com.

And Popsop reminds us the apartment display is remarkably similar to comedian Mark Malkoff's project where he filmed his experience of living in an IKEA store in Paramus, New Jersey, for six days while his house was fumigated.

Now if they could just manage to cook up some of those delicious Swedish meatballs in the subway station, they'd be all set.

Also on HuffPost:

Comments

[e999ner]

02:33 PM on 01/16/2012

http://www.treehugger.com/modular-design/

[e999ner]

02:28 PM on 01/16/2012

Check out the "other" IKEA houses:

http://www.boklok.com/
BoKlok is a groundbreaking concept to housing that involves providing space-saving, functional and high quality housing at a price that enables as many people as possible to afford a stylish and comfortable home.

http://www.skylinehomes.com/ikea/
- The Hemet, California division of Skyline Corporation has partnered with 5 Star Homes and IKEA to bring you a one-of-a-kind contemporary experience in factory-built housing.
- Everything inside of Skyline IKEA Dream Homes is coordinated by IKEA to create a unique living environment.
- Know what you’ve been missing in your search for a new factory-built home. Visit the Skyline model home at the IKEA store in Costa Mesa, California.

http://realtytimes.com/rtpages/20080130_offshelf.htm
(Realty Times - Off-The-Shelf IKEA Homes)
---
*** Now LOOK AT THIS:
http://www.treehugger.com/modular-design/30-story-hotel-completely-built-and-finished-fifteen-days-amazing-video.html = INCREDIBLE???

http://www.facit-homes.com/index.php

[Marioam]

06:50 PM on 01/15/2012

Got a kcik out of the second video, a man cave for bored husbands. What a hoot.

[riverhouse]

04:37 PM on 01/15/2012

That is greatly cool.

[Skiwee]

12:26 PM on 01/14/2012

Awesome!!! I think that's rather cool!

[Emanuel Alfredsson]

10:33 AM on 01/13/2012

IKEA isn't Swedish anymore. It's HQ is in Luxembourg and Waterloo, Belgium.

[GracieGiraffe]

07:50 AM on 01/13/2012

Apartment pads in the subways - don't give New Yorkers any bright ideas.

[mediamarv]

10:32 AM on 01/12/2012

Hope they put it close to the musicians who play each day.

[Jennifer Kley]

06:56 AM on 01/12/2012

Ikea is one of few stores that makes me salivate. I rarely can go into a store without purchasing something, even a kitchen gadget that could cost a few dollars. LOVE THEM.

http://thecubiclerebel.wordpress.com/

[Skiwee]

12:27 PM on 01/14/2012

I love them as well. The houseware section is my favorite!

[Jakesmom]

02:50 AM on 01/12/2012

A lot of people hack Ikea stuff and turn it into what they need or like versus the original product, and come up with some interesting ideas. Ikea should showcase that some time.

[tangelan]

01:39 AM on 01/12/2012

Just looking to see how much stuff I have in my own apartment. I have a lot of it. Sad part is I'll have to leave it behind and buy it over again when I move to London.

[IrieMoon]

09:18 AM on 01/12/2012

But the nice thing is that they are affordable.

Good luck on your move to London.

[tangelan]

09:43 AM on 01/12/2012

Thank you. A year and a half left.

[Jaynelbob]

11:16 PM on 01/11/2012

"the stunt aims to show potential customers what they can achieve with IKEA furnishings in a confined space of just 581 square feet".

Ha! It doesn't tell you how long its going to take you to put it together yourself, especially after you discover you've done it wrong the first time and have to disassemble the whole bloody thing. Also doesn't tell you how many times you're going to have to go back to the store because they've "missed" a few vital nuts and bolts out of the pack.....

[tangelan]

01:38 AM on 01/12/2012

I have 3 dressers and two bookcases and a sofa from Ikea and the were easy to put together. It just took longer than it should have because I assembled them by myself.

[Jaynelbob]

02:28 AM on 01/12/2012

Have any bits and bobs left over? I suppose my biggest gripe with them was buying a kitchen, mainly due to price, happily spending hours ordering it and then getting a phone call 2 weeks later to say that unfortunately one part of the kitchen was on back-order, but the rest was available for pick-up. I'm thinking a missing door/handle/ cupboard or something, so no biggie. Nope, the missing item - the feet. Backorder 6 months. For some strange reason the person I was speaking to didn't seem to understand that the feet, that everything else rests on, was an important piece and without them the kitchen couldn't be installed. Muppets.

I went on a bit of a rampage at them I have to admit. Didn't get my $100 deposit back though.

[lovinmyself]

08:17 AM on 01/12/2012

I own quite a few pieces from IKEA. I personally have never put them together because my 12 year old son loves to do it and he always does a great job. He has put together his loft bed, his brother's bed with an attached nightstand, 4 dressers and 1 bookcase. We have never had to go back to the store for missing pieces and he has never complained or done it wrong the first time. He has told me all you have to do is follow the pictures, maybe you want to try that the next time.

[Jaynelbob]

08:24 PM on 01/12/2012

Mine didn't have pictures, it was just 1-5 points that read like they'd been translated from Chinese (and badly). Maybe the picture bit was missing, but if so, it was missing from the entire container as I bought 4 bookshelfs in one go. Numbers 2-4 were a doddle once I'd figured out the first one....

Possibly different instructions depending on the country - these were assembled in the UK.