For their latest marketing campaign, Swedish furniture company IKEA has built an entire apartment inside a Paris subway station.
The apartment currently houses five people who will live in the space from Jan. 9 to 14.
Located in Auber station, the stunt aims to show potential customers what they can achieve with IKEA furnishings in a confined space of just 581 square feet, Creativity Online explains.
In addition to a time-lapse video of the apartment's construction, there's also another YouTube video posted on IKEA France's Facebook page that documents the five tenants' first day in their temporary home.
This isn't the first time the famed Swedish brand has invaded the Paris metro.
In March 2010, the company decked out subway platforms with IKEA furnishings, according to Freshome.com.
And Popsop reminds us the apartment display is remarkably similar to comedian Mark Malkoff's project where he filmed his experience of living in an IKEA store in Paramus, New Jersey, for six days while his house was fumigated.
Now if they could just manage to cook up some of those delicious Swedish meatballs in the subway station, they'd be all set.
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