Huffpost Women

CES 'Booth Babes': Women In Tech Oppose Using Models At Technology Trade Show

Posted: Updated:

The annual Consumer Electronics Show in Las Vegas, better known as CES, is the world's largest consumer technology trade show and an important networking event for those in the field. But some women at the four-day event are concerned that the use of so-called "booth babes" -- models hired to promote products to CES attendees -- is sending the wrong message about women's relationship with technology and role in the tech industry.

The BBC interviewed CES attendees of both sexes about the models' role at the conference, including a few of the models. Watch above, and don't miss Consumer Electronics Association CEO Gary Shapiro's on-camera defense of this sales tactic.

Around the Web

Women in tech: Come to CES, claim your voice | CES 2012: Behind ...

Highlights from CNET's Women in Tech panel at CES video - CNET TV

CES: Women's Economic Empowerment: Building Strong ...

Women Are From Venus, Men Are From CES

What CES Booth Babes Say About Gadget Fantasies

MORE BOOTH BABES: This Is How Crappy Gadget Companies Get You To Look At Their ...