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CES 'Booth Babes': Women In Tech Oppose Using Models At Technology Trade Show

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CES 'booth babes' have some attendees of the trade show wondering what message their presence sends to women in tech.
CES 'booth babes' have some attendees of the trade show wondering what message their presence sends to women in tech.

The annual Consumer Electronics Show in Las Vegas, better known as CES, is the world's largest consumer technology trade show and an important networking event for those in the field. But some women at the four-day event are concerned that the use of so-called "booth babes" -- models hired to promote products to CES attendees -- is sending the wrong message about women's relationship with technology and role in the tech industry.

The BBC interviewed CES attendees of both sexes about the models' role at the conference, including a few of the models. Watch above, and don't miss Consumer Electronics Association CEO Gary Shapiro's on-camera defense of this sales tactic.

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