They were three models with a mission: strip down in one of Paris' most renowned art museums, expose their skimpy lingerie and pretend like the whole thing's totally normal.
You know, like Charlie's Angels but with bras instead of guns.
And judging by the puzzled looks on museum-goers' faces, we think it's safe to declare their mission a success.
However the women had a secret agenda: Their antics were part of a publicity stunt for Etam lingerie.
Unsurprisingly, officials at the Musee d'Orsay were less than thrilled to hear about the company's daring exploits, particularly because they didn't seek permission to film inside the establishment.
The museum called the stunt "a serious infringement of the Orsay's rights and the rights of others," and, according to the Telegraph, officials have threatened to take legal action.
"I'm responsible for filming and such a shoot would never have been accepted," Amelie Hardivillier, the museum's head of communications, told France's The Local. "It's unthinkable."
What has been allowed to shoot in the prestigious Musee d'Orsay? "Gossip Girl," for one. But Blair and Prince Louis kept their pants on, which is something Etam models don't have such a great track record of doing.
In the past, Etam has had its ladies take to the ice dressed in nothing but their unmentionablesand skate beneath the Eiffel Tower, the Mirror noted.
That sounds really cold and uncomfortable. Museums are so much cozier, non?