Superman, Batman, Other DC Entertainment Superheroes Fight Famine In Horn Of Africa
As the famine and drought in Africa continue to rage, DC Entertainment is turning to its strongest superheroes to help the 13 million people in need of lifesaving aid.
DC Comics announced Monday that it will band together its Justice League characters -- Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg -- to promote its "We Can Be Heroes" campaign, an initiative that will donate $2 million to three humanitarian organizations working in Africa.
DC Entertainment will generate the funds for Save the Children, International Rescue Committee and Mercy Corps with its 100 percent gift-matching campaign and specially branded merchandise.
"We are a global company, and this is a global issue," Warner Bros., Chairman and CEO Barry Meyer said in a statement. "By marshalling our expertise in consumer and fan engagement and creating global awareness, we hope we're able to inspire others to join us in becoming 'heroes' and make a difference in the Horn of Africa."
When it came to selecting which characters to represent the campaign, executives say the choice was obvious.
"The members of the Justice League are an international team of super heroes beloved by a broad range of fans," DC Entertainment President Diane Nelson, said in the release. "Their dedication to social justice and commitment to band together to defend the helpless brilliantly supports the ideals of the We Can Be Heroes campaign."
To learn how you can get involved in the We Can Be Heroes campaign, click here.
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First Posted: 01/24/2012 2:40 pm Updated: 01/24/2012 2:40 pm