Marni For H&M: First Ad! (PHOTO, VIDEO)

With Versace resort wear, David Beckham's undies and now Marni, H&M is on a roll in 2012.

H&M's collaboration with Italian womenswear label Marni was announced last November but is fast approaching. The colorful goods, which will surely reflect Marni designer Consuelo Castiglioni's penchant for graphic prints and jewel tones, are set to hit stores on March 8.

But Fashionista spied what is likely the first campaign image on The Fashion Spot, showing a brooding, darkly lit scene with a model lounging in a shiny print blouse -- only 69.65 euros.

While not much else is visible in the way of clothes, the colors are rich and the contrast of prints (the ad shows geometric patterns against paisley against leopard print) gets us excited for the actual goods.

We're guessing the line will be chic, fashion-forward, understated and somewhat dark, just like the upcoming commercial's director, Sofia Coppola. Coppola is helming the video portion of the Marni for H&M campaign, as indicated in the bottom left corner of the new ad.

Take a look at the first leaked pic. Are you psyched for H&M's latest designer outing?

PHOTO:

Comments

[dtroppy]

12:15 PM on 01/27/2012

H&M is really bring lots of affordable luxury to the consumer which is always a good thing...

[syds180turn]

12:06 PM on 01/27/2012

Some of the clothes are aesthetically pleasing but it's still H & M and I doubt that it's the same quality as Marni's couture line. If I'm going to pay 1 or 2 hundred plus for clothing, then I think I'll go to Bloomingdales or Macy's. Better quality and pieces that can be worn more than a few times before becoming obsolete.

[husky22]

04:14 PM on 01/27/2012

H&M, Forever 21 is disposable clothes; they have some nice staff tho.

[Cynth]

11:24 AM on 01/27/2012

At these price points, I can't agree that the garments are produced with the same quality as her line, but the designs are lovely and execution looks good. Nicely done.

[husky22]

04:18 PM on 01/27/2012

I am always surprised how good it always looks on those huge posters. but then I go to the store and get disappointed.

[Cynth]

07:33 PM on 01/27/2012

Yes, often the photographer and production team can make a sow's ear look like a silk purse. ;-)

[Victoria Angel]

10:15 AM on 01/27/2012

wow Huff Po you copy EVERYTHING right after its posted on thefashionspot.

[Cynth]

11:22 AM on 01/27/2012

Less effort, less overhead. ;-)