Google Says 'Search Plus Your World' Going Well, Critics Should Give It Time

searchengineland.com:

Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal.

Read the whole story: searchengineland.com

Comments

[rikkid22]

11:09 AM on 02/01/2012

If it opened out to more social networks this change by Google could really be a positive one but as it is currently so Google Plus focused which has had little impact on the mass marketing itself then it is difficult to see how this can be a success for searchers (rather than Google).

I guess their tactic is to make Google Plus vital for businesses and internet marketers (it will be vital to them as I posted on this blog piece http://www.digital22.com/2012/seo-in-2012) so that the masses will follow.

[jsarets]

09:57 AM on 01/30/2012

What needs to happen is a decentralized search framework which better reflects the underlying architecture of the web and better copes with stateful web services.

Neither Google nor anyone else can index the growing volume of data which lives in private databases behind dynamic web applications. Google is in the position where they have to make exclusive deals with particular web services in order to index the data. It's impossible to operate a neutral and comprehensive search engine in this environment.

Instead, the web needs a standard indexing protocol along the lines of DNS, where each web service is responsible for generating its own index and serving it to search engines, with provisions in the protocol for multi-layered aggregation and caching of the indexes up the DNS hierarchy.

This protocol is conceptually similar to the MapReduce architecture which Google uses for indexing the web, except in this case custom map functions may be defined by the web service if the default map function is unsuitable for indexing their data.

Search has to be fully integrated into the decentralized service-oriented architecture of the web, because the centralized web crawler pattern is rapidly becoming outmoded and cannot continue to offer service-neutral search results from a single search engine provider. Facebook, Twitter, Google and other dynamic web platforms have to build their own indexes, and they should be exposed to any search engine via a standard protocol.

[Redhunteur]

04:52 AM on 01/30/2012

I guess Google, Netflix and Coca-Cola have never heard the expression, 'If it ain't broke, don't fix it.'

[gmb007]

04:31 AM on 01/30/2012

Anytime you have to endlessly and vigorously defend your new product, it's time to pull it from the shelves ASAP.

Great products sell themselves.

[kndam72]

06:28 PM on 01/29/2012

I hope Google reverses this policy

[kndam72]

06:23 PM on 01/29/2012

I hate the new SPYW thing
Its an astoundingly bad idea and just made what was a simple and clean and reliable search engine very intrusive and incomplete. The power of the google SE was that it was unbiased and provided god unfiltered results. Now it is trying to capitalize on this social media thing much to the detriment of its core function. I will follow their advice and cancel my google plus account, just so that I don't have to deal with these "personalized results" when I am searching stuff.

This to me is their Coke2

[Justjack1]

07:48 AM on 01/30/2012

I already deleted my Google Plus account, its ridiculous, im sad i even tried it.

[Tony NoName]

04:25 PM on 01/29/2012

All the competition are mad because Google did what they asked them to do now! lol..... Twitter? "Do not index our users or pages in your Search Tools"! Google? "Ok, fine we'll just better index our own online content and allow Google Search users to better find things there that pertain to them!" haha.... so Facebook? who already childishly said "We'll run our own Search Tool" has found out that they are killing themselves by refusing to allow indexing of their pages!!!

[War peace]

03:47 PM on 01/29/2012

Google is A giant that actually goes after other giants. Google may be the 1st too big to fail Internet company

[PuzzledinPeoria]

03:37 PM on 01/29/2012

Google's using its search engine to try to kill Facebook. Switch to Bing for searches. Works just fine.

[jukesgrrl]

02:22 PM on 01/29/2012

Score another point for my decision not to have a Facebook page.