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Faith Ladd, 5-Year-Old Girl, Identifies Brand Logos In Adorable Project (VIDEO)

The Huffington Post   First Posted: 01/30/2012 5:54 pm Updated: 01/31/2012 2:56 pm

Faith Ladd is drawn to the BP logo mostly because it's bright, colorful and resembles a flower.

So when the spirited 5-year-old and her father were driving to grab some food on Sunday, she spotted the sign and asked if someone designed the logo.

"Yes," said dad and graphic designer Adam Ladd, who told The Huffington Post he often discusses elements of his job with his daughter.

Soon, the ride turned into a game of sorts, with Ladd pointing out several logos, and Faith identifying what she thought they were.

For example, McDonald's golden arches don't just create an "M"; they're two french fries pushed together.

Intrigued by their exchange, Ladd decided to gather 35-40 logos and record his daughter's interpretation of them. He encouraged her to describe what she saw and say the first things that came to mind.

The result? A nearly three-minute video filled with insightful yet adorable explanations of today's most popular brands.

Faith might be able to identify a handful of brands she's familiar with, but the 5-year-old's interpretation of the Greyhound, Jaguar and Puma logos is just too cute for words (about 1:31 into the video).

"I was kind of chuckling inside as I was recording her," Ladd said, explaining Faith even stated her grandfather works for General Electric, a fact he had no idea she knew.

The girl sure knows how to win over an audience, but that's no surprise to dad, who says Faith "likes to ham it up for people."

"Faith, you're getting famous in the design community," Ladd said he told his daughter when the video began gaining steam on the web. All the 5-year-old could do was smile.

Watch the video above to hear Faith's clever takes on today's most popular brands.

Click through to see how brands have marketed to kids over the years (via Sociological Images)
Loading Slideshow...
  • Lego Ad 1981 (Then)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Lego Friends House Set (Now)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Holly Hobbie (Then)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Holly Hobbie (Now)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Strawberry Shortcake (Then)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Strawberry Shortcake (Now)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Candy Land 1962 (Then)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Candy Land (Now)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Rainbow Brite (Then)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Rainbow Brite (Now)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • My Little Pony (Then)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • My Little Pony (Now)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Troll Dolls (Then)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Trollz (Now)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Lisa Frank (Then)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Lisa Frank (Now)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Cabbage Patch Kids 1983 (Then)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

  • Cabbage Patch Kids (Now)

    via <a href="http://pinterest.com/socimages/sexy-toy-make-overs/" target="_hplink">Sociological Images' Pinterest</a>

FOLLOW HUFFPOST PARENTS

Faith Ladd is drawn to the BP logo mostly because it's bright, colorful and resembles a flower. So when the spirited 5-year-old and her father were driving to grab some food on Sunday, she spotted ...
Faith Ladd is drawn to the BP logo mostly because it's bright, colorful and resembles a flower. So when the spirited 5-year-old and her father were driving to grab some food on Sunday, she spotted ...
 
 
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05:16 PM on 07/17/2012
Amazing this is interesting news. http://www.brandedlogos.net/
10:52 AM on 07/14/2012
Amazing, children and just so literal and honest.
05:39 AM on 03/08/2012
Our response from across the pond to Adam Ladd's brilliant video!

http://www.youtube.com/watch?v=n9OZVWN_a0c&feature=g-all-u&context=G2b2e9ddFAAAAAAAAEAA
11:01 AM on 03/06/2012
A 5-year-old from across the pond responds to brandmarks!
http://www.youtube.com/watch?v=n9OZVWN_a0c&feature=g-all&context=G261f461FAAAAAAAAAAA
06:18 AM on 02/02/2012
Insightful? No! Thanks for wasting my time.
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HUFFPOST SUPER USER
bogeychef
interchanging mind control
08:39 PM on 02/01/2012
So I guess some corporate advertising giant did a logo test with 5 year olds, to find a design you will recognize just as soon as you get your first 50 cents from the tooth fairy.
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planetjeffy
On the other hand, you have different fingers.
08:28 PM on 02/01/2012
little kids are a sponge

the coffee place for starbucks and panera
you can just imagine mom dragging her into these places to grab a coffee
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HUFFPOST SUPER USER
bogeychef
interchanging mind control
08:40 PM on 02/01/2012
No, they just imagine that kid grabbing a starbucks in 2040.
HUFFPOST SUPER USER
Caitlin Qua
07:13 PM on 02/01/2012
"That's a cheetah, that's a cheetah, that's a cheetah." So cute. hahaha
02:10 PM on 12/07/2012
I agree! That was my favorite part besides the random GE logo.
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Grannysue
Been around for awhile!
06:41 PM on 02/01/2012
Too cute, look out malls.
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HUFFPOST SUPER USER
Republicrat1776
Conservative liberal, not a liberal conservative
06:40 PM on 02/01/2012
Gerber: "babies are little," LOL
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BadHaBritt
Always looking for the broader perspective
06:34 PM on 02/01/2012
This shows just how important it is to feed their thirsty minds with valuable information rather than commercial doo doo.
04:51 PM on 02/04/2012
Also, how hard that is to do!
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HUFFPOST SUPER USER
Janzee12000
You're all individuals!
06:32 PM on 02/01/2012
Surprised how she recognized the message that the logos stood for.. Marketers are slapping each other on the backs..
HUFFPOST SUPER USER
briarus42
06:19 PM on 02/01/2012
Marketing is simple it is selling people junk that they cannot afford and do not need.
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HUFFPOST SUPER USER
bogeychef
interchanging mind control
08:42 PM on 02/01/2012
twice a week
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HUFFPOST SUPER USER
magicsushi
...will work for peanuts.
06:17 PM on 02/01/2012
Sounds like Marcell the Shell to me.
12:45 AM on 02/02/2012
That was all I could think about the whole time I listen to it! I had to go back a few times, because I just kept imagining a little talking shell saying all of this and I wasn't paying attention to what she was actually saying. She was adorable though.
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HUFFPOST SUPER USER
CT Lady
I owe, I owe. It's off to work I go
05:49 PM on 02/01/2012
Funny, the Mercedes Benz car logo is a peace sign. Cute.