Jason Wu For Target: A Fashion Reformation Since Missoni Mayhem?

02/06/2012 05:15 pm ET
  • Lucy Blodgett Former Producer at HuffPost Live / Former Assistant Editor at HuffPost LA

Super Bowl Sunday was filled with blitzes, tackles and blocks -- but we're not talking about the game. We're talking about the scene at Jason Wu for Target.

Fashionistas (and comedians, alike) remember the disaster that was Missoni for Target. Violence erupted, Target.com crashed and even celebrities were left wanting. Jason Wu was only slightly different.

There was some pushing and shoving, Target.com was mostly sold-out and there were still tears -- but not as many walked away with bruised egos and empty shopping bags.

Granted, the 53-piece Jason Wu collection was no match for the 400-piece Missoni collection, but it appears that both security was tighter and shoppers were more patient this time around.

Feedback has been mixed. Facebook users wrote things like, "Flawless online and in-store experience!," "NOT true to size," and ":(". One couple in Miami bought the entire collection, regardless of the two-item per person rule (which is not often enforced).

RackedLA reported live from the West Hollywood location that both men and women were in line by 7:15 a.m. Once inside, shoppers were told that they would be "kicked out of the store" if they grabbed at what the employees were holding. Looks like there has been a fashion reformation!

Browse the Jason Wu for Target lookbook below:

Jason Wu For Target