Years ago, Pedro Almodovar told his old friends the Missonis he wanted to make "something" with them. Voila: a weird something they made, a video ad of nearly 3 minutes of sexy music, Almodovar, and his old and new muses, the models Rossy de Palma and Bianca Suarez in "exuberantly ruffled" dresses from Missoni's spring/summer 2012 collection.
Director Marco Maccapani used still shots taken by fashion photog Juergen Teller to simulate a pop-up book, and was also inspired in name by Almodovar's "All About My Mother" ("Todo Sobre Mi Madre"), all in service of a collection that sounds like something an American exchange student in Spain would dream up ("a homage to the Spanish lifestyle with women and girls who love to party and dance into the night"). A trio of Missonis appear halfway through the video with identical brown side-parted hair. Meanwhile, when he does show up, Almodovar mostly nestles in the bosom of a Spanish party animal/woman, looking soooo happy.
Indiewire calls it an "art school disaster," which, ok, it's got a single note that it sticks with pretty stubbornly. But we like Pedro on this side of the camera. He's so smiley!