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Fiat Abart 'Hot Girl': Super Bowl Commercial (VIDEO)

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This racy Fiat Abarth commercial caused a lot of buzz.
This racy Fiat Abarth commercial caused a lot of buzz.

We're going to go out on a limb and guess that most people weren't expecting Fiat to produce among the most memorable Super Bowl commercials, but the Italian car company did just that with its 'Hot Girl' commercial. The ad, in which a man is entranced by a woman only to have her turn into a car, certainly generated some buzz in the Twittersphere:


Josh Gates
I loved watching the Superbowl. And by Superbowl, I mean that commercial.

nick wright
OK, that commercial wins everything. I'm calling Fiat tomorrow to see if I can be an endorser.

CLICK HERE to see the rest of the 2012 Super Bowl commercials as well as all of the best, worst and most memorable from years past.

For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year was no different. Each time that NBC cut away from Super Bowl XLVI between the New York Giants and New England Patriots a hush came over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focused entirely on the ads.

While iconic Super Bowl commercials like Apple's '1984' and Coke's ad starring Mean Joe Greene will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails.

How does this Super Bowl ad stack up?

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Fiat's Super Bowl ad adds real wow factor to its compact car offering.

 
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