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'John Carter' Super Bowl Trailer: Disney Airs Commercial For Sci-Fi Film (VIDEO)

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The trailer for Disney's "John Carter" aired during the Super Bowl on Sunday night, giving viewers an extended preview of the upcoming science-fiction film.

"Friday Night Lights" actor Taylor Kitsch plays John Carter, a character from Tarzan creator Edgar Rice Burroughs' novel "A Princess of Mars" that also inspired a 1970s Marvel comics series.

In the film, Civil War veteran John Carter finds himself on Mars, where he fights to ward off alien creatures and meets Dejah Thoris (Lynn Collins), Princess of Helium.

The movie is set to hit theaters March 9, 2012.

Last October, Marvel Entertainment and Disney Publishing Worldwide released a special four-issue prequel series that sets up the storyline for the movie.

However, some critics took to Twitter to say they're not entirely sold on the film's storyline and audience appeal:

Howard Bryant
Yes, I collected Marvel Comics, but even I didn't go near John Carter from Mars or whatever that thing was called. And now, a movie?

Tom Spurgeon
John Carter seems to be about a hero on an alien world laid barren by a civilization overspending on narrow-appeal science fiction movies

For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year was no different. Each time that NBC cut away from Super Bowl XLVI between the New York Giants and New England Patriots a hush came over most Super Bowl parties as everyone focused on the ads.

While iconic Super Bowl commercials like Apple's "1984" and Coke's ad starring Mean Joe Greene will be remembered, so many more are soon forgotten or, even worse, ridiculed as super fails.

How does this Super Bowl ad stack up?

What do you think? Watch the trailer above and leave your opinion in the comments section below.

CLICK HERE to see the rest of the 2012 Super Bowl commercials, as well as all of the best, worst and most memorable from years past.

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